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  1. What’s in store for B2B marketing in 2022?

    of capability is more than ready enough to be deployed, but the truth is, humans are just not ready for it yet. ... on something we can process. A single source of truth becomes key to the data‑driven business.  Digitization ... video games, or 7.5 trillion MP3 songs). Organizations will seek a single source of truth where ...

    David Rowlands - 07/01/2022 - 15:27

  2. Why businesses need to take a scientific approach to sales

    selecting a sales enablement tool are: A simple user interface. Inter-departmental collaboration. CRM ...

    Shabri Lakhani - 24/02/2022 - 10:29

  3. How B2B sales professionals can compete in 2022’s digital battlefield

    Process transformation The simple answer is that B2B organisations must embrace a digital-first approach ...

    Kevin O'Regan - 23/02/2022 - 08:28

  4. The challenges of global messaging, and a better path forwards

    is to start with a ‘human truth’. In other words, what do we really know about our customers? What ... is the thing they look to us to deliver? A human truth isn’t something like ‘we need a CDP’, but rather ‘we ... need to save time in our working days’. Once you have this human truth, you can bring different ...

    David Rowlands - 11/06/2021 - 09:47

  5. Trust Me, B2B: Building and Keeping Trust in an Age of Skepticism and Noise

    embraces a new, fundamental truth about B2B marketing. The path ahead must include trust, a critical ... and urgent charter. The truth is, there is a bigger — and more urgent — charter for marketing teams today ... and sustaining trust between a company and its buyers with real-world examples Implement eight simple tips ...

    Jack Mann - 06/08/2020 - 12:45

  6. David McGuire on creating stand-out content in 2022

    “Predictions are often futile. But I can tell you what I hope for:” Big, clear simple ideas will thrive. ...

    David Rowlands - 08/02/2022 - 09:27

  7. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    writing and clear presentation and go hand in hand. The truth that all writers have to face ... three ‘tone of voice commandments’ are simple: don’t force it, don't try too hard; and just ...

    Lucy Gillman - 01/10/2021 - 14:20

  8. Five ways AI impacts demand generation

    done), whilst others maintain that it will simply augment traditional methods. So, what's the truth ...

    Satish Sadasivan - 14/01/2022 - 09:00

  9. We’ve come a long way, baby: How ABM has evolved over the last 18 years

    at the heart of ABM and sales, marketing and customer success need a shared view and single source of truth ...

    Bev Burgess - 05/11/2021 - 10:30

  10. Digital marketing changes campaign execution: The pandemic is the ‘coming of age’ for digital marketing

    new truths about marketing that you need to know. Want to learn even more? This report is a merely ...

    Jack Mann - 24/08/2021 - 10:17


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