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  1. Microsoft wins gold for 'Most innovative use of martech'

    Customer insight Truths & Insights is a nascent martech tool at Microsoft that makes ... by casual gaming experiences like 'Cards Against Humanity' and 'Truth or Dare.' ... With iterative prototyping-testing sprints, Microsoft invented Truths & Insights Accessibility Edition: ...

    David Rowlands - 22/03/2021 - 16:14

  2. 6 reasons why it’s important for marketing to understand finance

    In truth, they probably already arrived. A pandemic is a pretty good reason for the numbers to come under ... be relatively simple. In the end, you may wonder what all the fuss is about. However, with this openness comes ... are coming In truth, they probably already arrived. A pandemic is a pretty good reason for the numbers ...

    Mercè Cozens - 07/07/2021 - 11:23 - 1 comment

  3. The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

    is a long-term focus that correlates investment against outcomes. Of course, it’s not so simple. There are many ...

    Daniela fernandes - 23/11/2021 - 15:20

  4. How and why marketing must drive sustainability

    cutting costs of new items. A simple example is refilling stainless steel water bottles at home ...

    David Rowlands - 11/01/2022 - 08:47

  5. 7 copywriting tips I won’t be sharing at B2B Ignite 2021

    is easier when you’re a full-time professional, but nothing could be further from the truth. Imagine ... at this year’s B2B Ignite, I’ll be sharing seven of my favourite tried-and-tested copywriting tips. Simple ... from the truth. Imagine agonising over every comma.) But a professional copywriter does have one big ...

    David McGuire - 25/06/2021 - 14:58

  6. Four tips and tricks to think differently about content management and improve digital experiences

    the platform, as well as serving as the single source of truth for asset renditions for every market ...

    Kieron McCann - 10/11/2021 - 14:59

  7. Insight and intelligence

    Truths and insights – Bonding organizations with storytelling, listening and AI Pradeep U.N., director, ...

    scotty - 20/05/2021 - 18:08

  8. Five questions to help pinpoint your brand identity

    as simple and hassle-free as humanly possible. Our customers have already been through a traumatic ... transactions. We use simple language that demonstrates our expertise without alienating the people who need us ... (no jargon here). And we use simple content streams to explain the process in a way that’s easy ...

    Charlotte Hartley - 23/09/2021 - 11:08

  9. Ignite London 2021 Session:What’s the big idea? Finding universal truths for global campaigns

    campaign is a universal truth – the “big idea”. In this special fireside chat, Bray Leino’s Sam Crocker ...

    Jack Mann - 05/07/2021 - 11:46

  10. Marketing Simply In An Era Of Complex Products

    to customers in a simple, palatable way that allows them to understand your solution’s business and personal ...

    Cliff Guy - 04/11/2021 - 13:02


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