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  1. Everything you need to know to create a high-converting B2B product page design

    pages isn’t as simple as just describing your product, publishing the page, and hoping customers bite. ... communications and time than B2C purchases. A simple “buy now” or “get in touch to buy our product” isn’t going ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  2. Reshape Your Business to Meet the New Digital Age with Digital Transformation!

    digital transformation is the biggest truth surfacing through the industries. Regardless of how novice ...

    Jack Mann - 13/07/2021 - 14:12

  3. Creating more effective global campaigns with Sam Crocker

    truth’ which will transcend countries and cultures. Trying to deliver one unified message across ... that campaigns are based on a ‘big idea’, and that idea rooted in a universal ‘human truth’ which will transcend ...

    Kavita Singh - 29/06/2021 - 14:38

  4. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    “Good to Great” – it’s a real desert island book for me because the central premise is so simple: “be ...

    David Rowlands - 10/12/2021 - 10:37

  5. The 360-degree customer view: What does it mean and how can you actually achieve it?

    a simple case of allowing easier access to data by the people that need it. “A lot of on-premises work ... of it is simple marketing tool integration. But think about it! But think about it! Hundreds of companies that do ...

    David Rowlands - 04/11/2021 - 11:22

  6. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    rejects the binary idea of this being a simple question of scaling upwards, rather suggesting that TMP ... growth When it comes to long-term changes, Matt’s answer is simple: “We’re going to stick to the core ... is not as simple as that: “there is an endless list of things agency leaders need to do and focus on,” he ...

    Lucy Gillman - 08/10/2021 - 10:04

  7. Beyond Translation: Shifting to a Global-Focused Messaging Strategy

    of diverse thinking, human truths and cultural influence. In this roundtable, we will: Share examples ...

    Jack Mann - 20/04/2021 - 19:48

  8. Taking the pulse of your brand and communications

    think. For example, a simple survey of customers would give you an idea of their views. In a similar ...

    Mercè Cozens - 27/10/2021 - 09:57

  9. Here are some customer advocacy marketing strategies that actually work

    customers. The shocking truth is that not everyone treats their customers like royalty. Believe it or not, ... important, there is no business without your customers. The shocking truth is that not everyone treats ...

    Mercè Cozens - 01/06/2021 - 16:19

  10. TGT rebrand aims to challenge the industry

    sophistication while also encompassing the simple and clear service TGT delivers to its customers. TGT has ... of the rebrand. TGT Brand Animation New slogan promises to 'Reveal a greater truth' A new tagline has ... also been unveiled as ‘Reveal a greater truth’. The thinking behind this was due to TGT’s products ...

    Molly Raycraft - 20/03/2019 - 09:31


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