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  1. Barbara Stewart on nailing your CX in 2022

    in favour of a simpler view: get to grips with who your clients are, understand their needs and deliver ...

    David Rowlands - 18/01/2022 - 08:48

  2. How to bridge the sales and marketing alignment gap – once and for all

    – it is not something that can be achieved overnight. Technology can, however, make the transition faster, simpler ...

    John Cheney - 17/01/2022 - 10:01

  3. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    is a chance to improve the process. The B2B cycle is long and complex and making it simpler would require ...

    Richard Conn - 07/01/2022 - 12:30

  4. 11 words to delete from your B2B copy

    or easy to swap out for something that’s simpler to read. And why would you make life more difficult ...

    David McGuire - 18/11/2021 - 16:34

  5. Approaching a new CMO role: An interview with Eric Schou

    it simpler to request funding for their marketing programmes. DR: As a marketer, what do you think your ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  6. Marketing process improvement isn’t just for the tough times

    and money. Yes, making processes simpler or removing them altogether frees up time to work on other ...

    Steven Cozens - 29/09/2021 - 09:55

  7. 3 top tips for B2B marketing teams to optimise their operations

    in touch with customers simpler, for example, or your web team could benefit from an SEO tech solution. ...

    Kerrie Malone - 01/09/2021 - 12:17

  8. What do hybrid events actually look like in the future?

    smaller events of around 500 attendees or less? LB: For these events, it is a bit simpler than LSE ... of around 500 attendees or less? LB: For these events, it is a bit simpler than LSE events. These aren’t ...

    Kavita Singh - 19/08/2021 - 10:42

  9. News: British oil brand Duckhams enlists The Bigger Boat to drive international web project

    and simpler navigation, users are now able to quickly print out recommended oil reports for customers, ...

    David Rowlands - 06/08/2021 - 10:28

  10. The clear case for simpler B2B content

    care about being thought credible and intelligent, do not use complex language where simpler language ... that the physical process of reading gets measurably faster when you make the text simpler.  Partly, it helps when ... Again”, Overall, 80% of people preferred sentences written in plain English. Fact 4: Simpler text gives ...

    David McGuire - 20/01/2020 - 15:34

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