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  1. The 3 essential aspects of content, and how to get them right

    and simpler,” confirms David. “If it’s technical jargon, make sure you and the reader both understand it. ...

    Molly Raycraft - 12/06/2019 - 11:20

  2. How to improve an excellent customer experience in the digital age

    that simpler may be better, and that a consistent, high-quality experience is what counts. Read this whitepaper ...

    Pavel Georgiev - 30/08/2017 - 11:43

  3. Company culture holding back digital execution, say heads of digital

    on a global level simpler. Sylvia Jensen, VP of EMEA marketing at Acquia, said: "Not being able ...

    Rebecca Ley - 16/02/2018 - 11:55

  4. 9 things I’ve learned about podcasting for B2B

    and simpler to get people involved. For example, in our 50th anniversary special, we asked people to send us ...

    David McGuire - 22/10/2018 - 15:16 - 1 comment

  5. Everything you 'know' about being a marketing copywriter is wrong

    As a rule, the more complicated the subject, the simpler the language you should use. Don’t think ...

    David McGuire - 20/08/2018 - 10:25 - 1 comment

  6. How to give feedback on B2B writing (that might actually improve your content)

    the time-poor B2B marketer, we’ve come up with some simpler, more direct questions you can use right now. ...

    David McGuire - 21/06/2018 - 14:16

  7. As marketers, what are our CX expectations?

    centricity won’t change, what is changing is us – the ever-demanding consumer: we want simpler, faster ...

    Catherine Dutton - 15/12/2016 - 10:17

  8. 5 Ways To Increase Your CTR

    traffic with CTR. It is much simpler to increase your website traffic with CTR, so all that you need to do ...

    Paul Summers - 26/06/2015 - 10:43

  9. SOCIAL MEDIA NEWS: LinkedIn confirms new homepage roll out

    will begin to see a ‘simpler,’ more easily navigable homepage from today. The professional social ... and feel to make it easier to scan and find the information that matters most to you. “This simpler ...

    Alex Aspinall - 17/07/2012 - 12:53

  10. Brand strategy returns to radical simplicity

    Branding Branding was born to make things simpler. A collection of clear signs, telling a focused ... simpler. A collection of clear signs, telling a focused story, replacing complicated explanation. It helps ... through that complexity. The standard over the next decade will be leaner, simpler, strategic models. ...

    Uri Baruchin - 15/02/2017 - 11:13


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