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  1. Five ways AI impacts demand generation

    online, and that includes your B2B lead generation website as well. On a single platform, you have access ... landing pages: The average buyer consumes at least 13 pieces of content from a single vendor before ...

    Satish Sadasivan - 14/01/2022 - 09:00

  2. 10 lessons learned after 10 years of modern selling

    become used to the Amazon-style seamless B2C buying experience. To be a successful modern selling ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  3. What’s in store for B2B marketing in 2022?

    on something we can process. A single source of truth becomes key to the data‑driven business.  Digitization ... video games, or 7.5 trillion MP3 songs). Organizations will seek a single source of truth where ...

    David Rowlands - 07/01/2022 - 15:27

  4. Christelle Fraysse on the importance of a solid CRM system

    marketing awareness raising all the way to a closed deal.  Specifically, CRM systems can deliver a single ... resources.  Ultimately, CRM technology provides a single view of a business. It becomes a tool for growth, ... where every part of the organisation is connected on a single digital platform, driving better employee ...

    David Rowlands - 16/12/2021 - 12:19

  5. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    brand identity. Choosing a brand identity that conflicts with their style is a real recipe for disaster. ...

    David Rowlands - 10/12/2021 - 10:37

  6. How CogniClick can personalise your content for ABM success

    up its clients with pre-formatted templates when they join, branding the platform in their own style ...

    David Rowlands - 09/12/2021 - 11:58

  7. Are the 2020s the Decade of the Great B2B Rebranding?

    Positioning and Promises in customer intimacy. Uniquely offering customer intimacy up-front as the single ...

    Sue Mizera - 01/12/2021 - 10:47

  8. Planning for 2022: An interview with Mercè and Steven Cozens

    of their budget to ABM specifically. Is this hyper-targeted style of marketing going to take more and more ...

    David Rowlands - 19/11/2021 - 10:26

  9. Universal identity resolution is a myth. It’s also a bad idea

    persists. Marketers should be sceptical about the hype surrounding dozens of single-point identity ... a single-point solution manage both general (GDPR, CCPA, etc) and industry specific privacy laws (HIPAA, ...

    Ray Kingman - 05/11/2021 - 09:31

  10. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    to manage these, with surety and confidence singly and/or by cross-referencing with other methods, e.g., ... and consumers’ motivations, MM will uniquely offer customer intimacy upfront as the single, unifying principle ... every single brand touchpoint can and should be sourced from MM and aligned in terms of Competence, ...

    Sue Mizera - 19/11/2021 - 09:34


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