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  1. How to bridge the sales and marketing alignment gap – once and for all

    Marketers, on the other hand, often feel that salespeople do not show enough interest in – or acknowledgement ...

    John Cheney - 17/01/2022 - 10:01

  2. Five ways AI impacts demand generation

    into customers even when your marketers' hands are full. Of course, we're only scratching the surface ...

    Satish Sadasivan - 14/01/2022 - 09:00

  3. What’s in store for B2B marketing in 2022?

    our job to make things sound appealing, desirable or attractive to prospects before handing them off ...

    David Rowlands - 07/01/2022 - 15:27

  4. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    cases they’re leaving a behind role that in a way became tailored to them as everyone became hands ... of rolled up sleeves in our team and we all mucked in to deal with the situation at hand. However, ...

    David Rowlands - 17/12/2021 - 15:04

  5. twogether on winning Gold for ‘Best use of direct mail’

    the brand back in the hands of the buyer.”  Timing was no exception. “We know that presents are in high ...

    David Rowlands - 21/12/2021 - 15:26

  6. Five of the best digital marketing strategies B2B can learn from B2C

    that Sandwich returned last year with a sequel. Pitched by Sandwich themselves, this one’s another first-hand ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  7. The CMO's guide to account-based marketing in manufacturing and life sciences.

    will address the new realities of B2B buying and selling. They provide analyst research and first hand ...

    Daniela fernandes - 13/12/2021 - 16:04

  8. Six B2B industries that should be leveraging marketing automation

    Hand-in-hand with content marketing strategy and sophisticated email approaches, those in the business services ...

    Tom Ryan - 14/12/2021 - 08:58

  9. Are the 2020s the Decade of the Great B2B Rebranding?

    hand-in-glove.We speak the same language, desire the same outcomes in bespoke customer journeys and experiences, ... hand-in-glove! With brand and activation/tech in mutual support, look forward to a lot more exciting, potentially ... based on what your brand and your martech, now hand-in-glove, are telling you-make them both your BFFs. ...

    Sue Mizera - 01/12/2021 - 10:47

  10. Planning for 2022: An interview with Mercè and Steven Cozens

    a head start. On the other hand, those marketers who were unable to adapt to a new way of working may ...

    David Rowlands - 19/11/2021 - 10:26

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