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  1. How to bridge the sales and marketing alignment gap – once and for all

    in the United States alone. Even for those organisations whose sales and marketing teams appear to operate ... to understand these nuances, get under the skin of your business, and agree clear business outcomes based ...

    John Cheney - 17/01/2022 - 10:01

  2. 10 lessons learned after 10 years of modern selling

    in the last 18 months, and that doesn’t appear to be going away. Widespread hybrid working is being welcomed ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  3. What’s in store for B2B marketing in 2022?

    desperate to create deeper relationships through co creation, so customers have “skin in the game” Finally ...

    David Rowlands - 07/01/2022 - 15:27

  4. The big lie of thought leadership in B2B

    with authors answering key questions on the topic. Appearances on relevant podcasts. When it comes to social ... media-specific content described above is then adapted into paid media creative, appearing in the feeds of our ...

    Philip Trippenbach - 07/12/2021 - 09:12

  5. The data and science you need to know when approaching ABM email marketing

    ECG, eye tracking, facial recognition and galvanic skin response to study buyers’ reactions to B2B ...

    David Rowlands - 16/11/2021 - 09:39

  6. News: Expandi Group announces the integration of AccountInsight into the group

    with Expandi in May 2021, it immediately appeared clear to us that Expandi was the best partner to  complement ...

    Lucy Gillman - 04/10/2021 - 10:43

  7. 7 alliance partner marketing pitfalls you may not know (but should)

    Both partners need to  have about the same amount of skin in the game.   When one partner ...

    Rod Griffith - 26/08/2021 - 10:42

  8. Top 7 B2B inclusion and diversity campaigns and initiatives

    The video showcases the bias that can appear for all types of people in unexpected ways. 2. #YouBelongHere ... in the workplace. The video showcases the bias that can appear for all types of people in unexpected ways. anonymous ...

    Kavita Singh - 25/08/2021 - 11:11

  9. The difference between inclusion and diversity with Accenture’s Joseph Taiano

    to change, and are simply trying to ‘keep up appearances.’ What are your thoughts on this? Do you think it’s ...

    Kavita Singh - 26/07/2021 - 14:45

  10. How to rebrand your company successfully

    if a CEO enters a company, you’ll often see a new agency and new logo appear to signal change, ... you’ll often see a new agency and new logo appear to signal change, but this shouldn’t be a reason ...

    Kavita Singh - 05/08/2021 - 15:54 - 1 comment

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