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1. Five top tips to stop your content from being boring

   with fresh ideas that will keep your audience hooked. If you’re in a bit of a content rut, these five tips ... should help you to get back on track. 1. Do your research A great way to give your audience fresh ... explainer. Simply taking a new slant on a familiar topic, or finding fresh insight into a particular area ...

   Kerrie Malone - 08/10/2021 - 16:41 - 1 comment

2. Business to Human: How to adapt to changing buyer journeys beyond 2021

   to rethink marketing attribution in this new environment. Getting under the skin of what’s really going ...

   Jack Mann - 19/03/2021 - 14:19

3. 10 lessons learned after 10 years of modern selling

   if the content is stale. This works both ways- if your delivery is uninspiring but the content is fresh ...

   Pieterjan Bouten - 13/01/2022 - 09:50

4. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

   are clearly seeking fresh perspectives. The study finds that 81% of leaders want provocative ideas which ... a particularly journalistic approach to uncover real, fresh perspectives and interesting stories within its own ...

   Andrew Mildren - 02/11/2021 - 15:10

5. Is it time to re-think some of your marketing strategy?

   right Where the gaps are across these 3 key areas Equipping your team for this fresh, non-silo approach ...

   Jack Mann - 08/09/2021 - 09:19

6. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

   and don’t just hire more of the same each time. This brings fresh ideas and perspectives into the team. I’m ...

   David Rowlands - 17/12/2021 - 15:04

7. What’s in store for B2B marketing in 2022?

   desperate to create deeper relationships through co creation, so customers have “skin in the game” Finally ...

   David Rowlands - 07/01/2022 - 15:27

8. The data and science you need to know when approaching ABM email marketing

   ECG, eye tracking, facial recognition and galvanic skin response to study buyers’ reactions to B2B ...

   David Rowlands - 16/11/2021 - 09:39

9. Part 2: Auditing a brand may make B2B consider brand building

   time to think about a fresh approach when rubber hits the road after the summer holidays. For B2B ... holiday, welcome back. Now, there is still time to think about a fresh approach when rubber hits the road ...

   Mercè Cozens - 07/09/2021 - 15:05

10. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    that is grounded in fresh insights, demonstrates personality and puts people at the centre of stories is more ...

    Lucy Gillman - 07/10/2021 - 17:32

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