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  1. How your peers are measuring marketing operations

    skin in the game” in relation to pipeline and demand generation targets, even having a bearing ...

    Simon Daniels - 25/07/2022 - 10:08

  2. The account-centric enterprise: ABM’s evolution is predicated on thinking differently, both inwards-facing and outwards-looking

    staunchest advocates. We’ve stayed up late obsessing over key accounts, poring over the best ways to engage ...

    Clive Armitage - 22/06/2022 - 15:10

  3. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    — there is a “lot of skin in the game;” purchases have to go right; a lot of money is at stake behind these “high ... market research among customers and consumers, to 'get under their skin,' 'unlock what ... are on the line-  “big ticket items” come with lots of “skin in the game”, the process is highly charged ...

    Sue Mizera - 25/04/2022 - 09:55

  4. An idiot’s guide to NFTs: An exclusive snippet of Doug Kessler’s Martechopia session

    a martech background is doing this. It gives it more resonance,” Joel adds. “I have no skin in the game, ...

    David Rowlands - 17/03/2022 - 14:46

  5. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

    to 'get under their skin,' 'unlock what makes them tick,' and identify their 'pain ... are on the line-  “big ticket items” come with lots of “skin in the game”, the process is highly charged ...

    Sue Mizera - 22/02/2022 - 12:26

  6. How to bridge the sales and marketing alignment gap – once and for all

    to understand these nuances, get under the skin of your business, and agree clear business outcomes based ...

    John Cheney - 17/01/2022 - 10:01

  7. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part I)

    — there is a “lot of skin in the game;” purchases have to go right; a lot of money is at stake behind these “high ...

    Sue Mizera - 28/01/2022 - 15:55

  8. What’s in store for B2B marketing in 2022?

    desperate to create deeper relationships through co creation, so customers have “skin in the game” Finally ...

    David Rowlands - 07/01/2022 - 15:27

  9. The data and science you need to know when approaching ABM email marketing

    ECG, eye tracking, facial recognition and galvanic skin response to study buyers’ reactions to B2B ...

    David Rowlands - 16/11/2021 - 09:39

  10. Business to Human: How to adapt to changing buyer journeys beyond 2021

    to rethink marketing attribution in this new environment. Getting under the skin of what’s really going ...

    Jack Mann - 19/03/2021 - 14:19

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