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  1. Universal identity resolution is a myth. It’s also a bad idea

    to walled gardens (such as Facebook, Google and Amazon) to mobile and connected TV. But universal ID isn’t ... The walled gardens have too much to gain from guarding their installed base, and there are enough legal ...

    Ray Kingman - 05/11/2021 - 09:31

  2. Why B2B businesses need speed to survive

    delivery and a connected doggie door to allow pet parents to control access to the garden remotely.  ...

    Matt Simpson - 21/06/2021 - 14:39

  3. Bridging the gap between marketing and sales during Covid-19

    the other people supporting?’ And maybe we should start thinking about it as a garden instead. We’re ... gardeners, not relay racers. We all plant the seeds together, water and fertilise it, and it is our job ...

    Kavita Singh - 21/07/2020 - 10:40

  4. Recent B2B trends for brands to take advantage of

    alternative identity management tools); first party data and ‘clean rooms’ (where walled gardens share ...

    Connaire Rees - 10/08/2020 - 12:00

  5. Awards case study: Find out how Quarry helped Oracle exceed its target pipeline by over $1M

    was an “ecocube” desk garden designed to liven up individual working spaces with personalised messaging that again ...

    Kavita Singh - 19/05/2020 - 12:36

  6. Awards case study: Find out how Edelman helped Mitsubishi Aircraft Corporation to hold an outstanding air show

    rock gardener as he landscaped a traditional Buddhist Japanese rock garden. They highlighted space ...

    Kavita Singh - 14/05/2020 - 10:11

  7. 7 tips for making remote working more productive

    in the morning that you’ve been meaning to try or listening your favourite tunes while working in your garden ...

    Kavita Singh - 20/04/2020 - 14:51

  8. Mastercard continues partnership with Goodwood Festival of Speed

    The Festival of Speed is the largest motoring garden party in the world. Mastercard was the presenting partner ...

    Kavita Singh - 21/11/2019 - 10:41

  9. The Garden of Lead Gen

    blog/posts/2013/06/28/garden-lead-gen How to create a fertile environment and harvest inbound marketing leads At the B2B Summit, ... your solutions to their peers organically. 4. Be an all-weather Gardener – be always present, or use ... contacts feel valued and keep them coming back for more. 7. Host the best garden party: facilitate ...

    Alana Griffiths... - 28/06/2013 - 10:28

  10. Are the sales alignment evangelists leading us up the garden path?

    blog/posts/2012/09/24/are-sales-alignment-evangelists-leading-us-garden-path Marketing leaders in the B2B marketing space are a positive bunch – despite often working ... Is that necessarily a bad thing? Are the marketing automation/sales alignment proponents all leading us up the garden ...

    Joel Harrison - 24/09/2012 - 18:33

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