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1. 16 essential quality checks for your B2B content

   – don’t disrupt the flow of your story, but do subtly show the reader you’re not blagging. 9. Is the copy ...

   David McGuire - 25/03/2022 - 09:33

2. 3 top tips for B2B marketing teams to optimise their operations

   the results they need. This means you need to ensure that everything is running smoothly ‘behind the scenes’, ... function to ensure that your campaigns run smoothly.  If you’re looking for an efficient, happy and high ... cross-functional capacity, you can keep your campaigns running smoothly, and delight your senior team by delivering ...

   Kerrie Malone - 01/09/2021 - 12:17

3. B2B conversational marketing: A how-to guide to achieve success and increase campaign ROI

   better conversions and ROI, your initial focus should be providing a positive and smooth customer ...

   John Allen - 15/02/2022 - 14:50

4. News: Acquia acquires Widen. We spoke with their CMO to learn more

   All of that will continue – it will just be under the Acquia brand and family.” Ensuring a smooth ... just a case of ensuring a smooth transition for Widen customers. “Widen’s doing some great marketing. ...

   David Rowlands - 21/09/2021 - 09:19

5. How to effectively market B2B SaaS: Eight practices for a successful marketing strategy

   customers in the marketing funnel.  You can tailor email marketing flows to different customer segments ...

   Richard Conn - 28/02/2022 - 09:43

6. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

   specialist. Matt talks about how he approached the acquisitions: key selection criteria, ensuring a smooth ... TMP seeks to ensure a smooth transition Although Matt admits that this area of common ground between ... ensuring a smooth relationship between three organisations, approaching long-term change and how ...

   Lucy Gillman - 08/10/2021 - 10:04

7. Part 2: Auditing a brand may make B2B consider brand building

   and free-flowing budgets. It’s all change on the brand front The reasons for this are clear. Research has proven ... about flexing their inner brand ambassador – just don’t forget to keep those leads flowing ...

   Mercè Cozens - 07/09/2021 - 15:05

8. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

   is it so important to have the brand flow throughout the entire company, i.e not just from the marketing ...

   David Rowlands - 10/12/2021 - 10:37

9. Here are some customer advocacy marketing strategies that actually work

   If the ownership of a business involves private equity, the onus is on generating free cash flow. That means ... customers, retain the existing ones and cross-sell and upsell to them at the same time, that cash flow ... and bring much-needed cash flow. If you can turn them into champions of your products and services, it’s ...

   Mercè Cozens - 01/06/2021 - 16:19

10. EU-US Privacy Shield provides guide for a data-sharing economy

    Companies can now sign on to a voluntary framework designed to smooth and secure the flow ...

    Charlotte Woolard - 01/08/2016 - 19:50

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