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1. EU-US Privacy Shield provides guide for a data-sharing economy

   Companies can now sign on to a voluntary framework designed to smooth and secure the flow ...

   Charlotte Woolard - 01/08/2016 - 19:50

2. The big lie of thought leadership in B2B

   to understand the flow of influence on a given topic or in a certain field. In this thought leadership analysis ...

   Philip Trippenbach - 07/12/2021 - 09:12

3. How neuroscience affects CX in B2B marketing

   on a straight, smooth road and familiar road with good visibility at a constant speed you need minimal steering ...

   Lucy Gillman - 05/10/2021 - 10:24

4. Marketing process improvement isn’t just for the tough times

   at the very mention of such initiatives that interrupt their flow, creativity, and passion. After all, we’re ...

   Steven Cozens - 29/09/2021 - 09:55

5. Five top tips to stop your content from being boring

   audience’s industry can help to get your creative juices flowing. To be clear, I’m not encouraging you to rip ...

   Kerrie Malone - 08/10/2021 - 16:41 - 1 comment

6. What’s in store for B2B marketing in 2022?

   are transforming how data can flow across the organisation, and then consolidating this to provide a clear, 360 ...

   David Rowlands - 07/01/2022 - 15:27

7. Infographic: 10 key milestones in demand generation history

   the number of leads flowing into the organisation is going up. Unfortunately, even though marketers score ... – but the process of filtering from loose MQL to acceptance is not working smoothly in many organizations," ...

   Paul Snell - 13/05/2019 - 14:21

8. How to lead score like a boss

   make these adjustments without impacting that lead flow over to sales. 5. Omit the scoring threshold ...

   David Rowlands - 17/09/2021 - 15:40

9. Why customers need ‘positive friction’ in their CX experiences

   I would argue, is necessary to creating a smooth, interruption-free customer experience. Brands can see ... to creating a smooth, interruption-free customer experience. Brands can see themselves from a customer point ...

   Kavita Singh - 04/06/2021 - 11:56

10. 6 reasons why it’s important for marketing to understand finance

    cash flow. However, never are accountants more involved than during a downturn and that means marketing ... and control over cash flow. However, never are accountants more involved than during a downturn and that means ...

    Mercè Cozens - 07/07/2021 - 11:23 - 1 comment

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