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1. 5 ways to become a successful B2B seller in 2021

   flows in the process – they might not be as collaborative and attend all meetings, but they’ll always ...

   Jim Preston - 08/02/2021 - 13:50

2. The new sales and marketing hybrid

   and providing open databases, powerful CRM systems such as Salesforce, and a constant flow of content being ... secret weapon. It can help smooth the sometimes turbulent relationship between marketing and sales. Just ...

   Justine Arthur - 23/10/2013 - 11:25

3. How to deal with a data subject access request under GDPR

   working methods and data flows that complement existing processes, organisations can reduce the impact ... to ensure it is not disclosed to an unauthorised person.   Map your infrastructure and data flows: where ...

   Inés Rubio - 11/11/2019 - 15:38

4. How to use UX thinking to generate meaningful marketing insights

   death When migrating data or developing new platforms, data is your oil. If it doesn’t flow smoothly ...

   Danny Bluestone - 03/12/2019 - 17:34

5. Awards case study: ServiceNow wins gold for 'Best use of live-event marketing'

   flow. Built on the Now Platform, ServiceNow delivers IT, employee and customer workflows to drive every ...

   David Rowlands - 26/11/2020 - 17:25

6. When science fails, try storytelling

   a story of conflict, and characters who resonate, flowing to ultimately answer the big question our people ...

   Joshua Morse - 05/11/2020 - 10:50

7. Using Videos to Broaden Your Reach

   like “um,” “uh,” “so,” etc. If you want the video to flow smoothly, script it and even consider ...

   James Walker - 06/05/2015 - 17:53

8. The 10 golden rules for martech success

   the ocean though, take it step by step, and issues with lead flow and data won’t be too tricky to spot. ... by step, and issues with lead flow and data won’t be too tricky to spot. Identify what is causing them ...

   Kavita Singh - 02/06/2020 - 11:22 - 2 comments

9. B2B e-commerce: Innovate or die

   capitalising on new technologies and customer touchpoints.   Managing complex purchase flows:  At the same ... time, efficiently managing the purchase flow is also something that B2B organisations have often ... Working with a technology partner that will digitalise those multifaceted purchase flows for you can make ...

   Darin Archer - 15/03/2019 - 11:46 - 1 comment

10. Our survey stats revealed: 93% of B2B marketers says the marketing operations function is important

    free-flowing approach. Instead of singular ownership, they adopt a shared process with individual members ...

    Kavita Singh - 08/06/2020 - 11:09

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