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  1. 10 lessons learned after 10 years of modern selling

    to share. 1. Deliver a solution, not only features In sales and marketing, experience drives revenue. Over ... are one thing, but if the platform as a whole doesn’t offer a solution to meet the end-to-end needs of its ... features and solutions in a strong harmony in order to bring high-quality experiences to users.  2. Power ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  2. How chatbots can enhance your ABM strategy

    approach and powerful solution for connecting with and energizing your customer base? Chatbots. They’re ... account-based chatbot solutions benefit from: A 700% increase in target account engagement. 250% more leads than ... from industry leading marketers, and access our best content. Propolis includes a Hive (group) ...

    Justin McDonald - 19/01/2022 - 09:16

  3. Barbara Stewart on nailing your CX in 2022

    The past two years have seen a ‘cobbling’ together of solutions (“and rightfully so,” Barbara adds). She ... solution I’m gone.” She stresses the importance of organisation’s walking the walk. Simply put, don’t say ... a solution that makes your business less confident and jeopardises your client’s work. Her key takeaway ...

    David Rowlands - 18/01/2022 - 08:48

  4. How to break down data silos and become the data-driven marketer you need to be

    have more data at their disposal, but what good is that if you can’t access, connect and understand ... marketers have more data at their disposal, but what good is that if you can’t access, connect ...

    Daniela fernandes - 18/01/2022 - 10:42

  5. How to bridge the sales and marketing alignment gap – once and for all

    a single source of truth, centred around the customer. Using these systems provides access to features ... learn from industry leading marketers, and access our best content. Propolis includes a Hive (group) ...

    John Cheney - 17/01/2022 - 10:01

  6. What’s in store for B2B marketing in 2022?

    one another and industry experts, and access our very best content, including roundtable discussions, ... to analyse the immense amount of customer data that they have access to, and finally be able to offer ... most have been collecting data, the focus will now shift to accessibility and actionable insights ...

    David Rowlands - 07/01/2022 - 15:27

  7. Five ways AI impacts demand generation

    salespeople focus on what they do best with access to strategic and valuable data. It will not replace them ... Processing (NLP) and machine learning help users access information without any barriers.  AI can look ... online, and that includes your B2B lead generation website as well. On a single platform, you have access ...

    Satish Sadasivan - 14/01/2022 - 09:00

  8. News: Susan McKay joins Dun & Bradstreet as international CMO

    marketers, and access our best content. Check out Propolis now! Dun & Bradstreet, a leading global ...

    David Rowlands - 13/01/2022 - 16:19

  9. Abhi Morjaria on diversity and inclusion in B2B spheres

    and implement solutions to the environmental crisis. They put their money where their mouth is by investing ... not forget equity. This is just as important, if not more so. Equity means everyone has access to the same ... learn from industry leading marketers, and access our best content. Propolis includes a Hive (group) ...

    David Rowlands - 12/01/2022 - 14:12

  10. ABX: What is account-based experience, and what do you need to know?

    as an explanation as to just how it works. By downloading this report, you’ll get access to: Words of wisdom from ...

    Daniela fernandes - 10/01/2022 - 09:54

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