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  1. News: B2B Marketing appoints new managing director, Richard O’Connor

    highlights, Richard ran The Independent ’s Creative Solutions team, established UBM’s first Client Solutions ...

    David Rowlands - 26/01/2022 - 10:41

  2. Our new MD outlines his vision for the future of B2B Marketing and Propolis

    The Independent’s Creative Solutions team, established UBM’s first Client Solutions team, led a global sales ... connection between the solutions we deliver and the customer challenges we address, regardless of format. ...

    David Rowlands - 26/01/2022 - 10:48

  3. Simon Daniels on the MOPs dos and don’t for 2022

    Where vendors come together, review your tech: does the solution work for you? Will this continue? He ... creative solutions,” he adds. “I hit delete as it’s nothing to do with me. It’s a waste of everyone’s ...

    David Rowlands - 25/01/2022 - 08:55

  4. Much like comedy, good B2B marketing comes down to timing

    with their plight and have a solution that’s worth exploring. Furthermore, the right content not only attracts ...

    Jon Clarke - 24/01/2022 - 10:22

  5. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    collaboration are major pain points in driving effective sales and marketing. 6sense’s solution acts ...

    David Rowlands - 20/01/2022 - 14:46

  6. 10 lessons learned after 10 years of modern selling

    to share. 1. Deliver a solution, not only features In sales and marketing, experience drives revenue. Over ... are one thing, but if the platform as a whole doesn’t offer a solution to meet the end-to-end needs of its ... features and solutions in a strong harmony in order to bring high-quality experiences to users.  2. Power ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  7. How chatbots can enhance your ABM strategy

    approach and powerful solution for connecting with and energizing your customer base? Chatbots. They’re ... account-based chatbot solutions benefit from: A 700% increase in target account engagement. 250% more leads than ...

    Justin McDonald - 19/01/2022 - 09:16

  8. Barbara Stewart on nailing your CX in 2022

    The past two years have seen a ‘cobbling’ together of solutions (“and rightfully so,” Barbara adds). She ... solution I’m gone.” She stresses the importance of organisation’s walking the walk. Simply put, don’t say ... a solution that makes your business less confident and jeopardises your client’s work. Her key takeaway ...

    David Rowlands - 18/01/2022 - 08:48

  9. What’s in store for B2B marketing in 2022?

    departments. Whatever your industry or job function, you’re likely to find there’s an AI-powered solution ... redefined the role of the office and technology is providing new solutions to increase our capabilities. ... to integrated data solutions Data technology has evolved leaps and bounds over the last 10 years. One of the big ...

    David Rowlands - 07/01/2022 - 15:27

  10. Abhi Morjaria on diversity and inclusion in B2B spheres

    and implement solutions to the environmental crisis. They put their money where their mouth is by investing ...

    David Rowlands - 12/01/2022 - 14:12

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