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  1. Jabmo

    sciences. We offer the only omnichannel solution for ABM with international reach and managed services. ...

    Daniela fernandes - 13/12/2021 - 12:11

  2. Four game-changing insights driving customer acquisition in a digital world

    or stop trading were the two choices. It wasn’t a short-term solution either, and those who were digital ... to go digital: go online or stop trading were the two choices. It wasn’t a short-term solution either, ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  3. News: Mitie has announced the appointment of its new CMO, Maria Winn

    ‘Science of Service’ approach, we offer our customers industry leading technology solutions that ensure ... and solutions to help. With our focus on creating value for customers and supporting the business’s broader ...

    David Rowlands - 09/12/2021 - 12:33

  4. Everything you need to know to create a high-converting B2B product page design

    business operations? For instance, if you’re a VoIP phone service provider selling a VoIP solution, your ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  5. Annabel Rake on the importance of sustainability in marketing

    solution.  This approach sits at odds with traditional marketing- positioning your organisation as the sole ... solution to a client’s challenges. “Things are different when it comes to the climate. We have to work ...

    David Rowlands - 02/12/2021 - 08:50

  6. The data and science you need to know when approaching ABM email marketing

    often used, and the one that’s the least successful. 3. How willing are you to investigate solutions ...

    David Rowlands - 16/11/2021 - 09:39

  7. Universal identity resolution is a myth. It’s also a bad idea

    solutions. Just as important, they should think about the advantages of a distributed identity model. Why ... a single-point solution manage both general (GDPR, CCPA, etc) and industry specific privacy laws (HIPAA, ... practical application of a common identity solution is damned to some form of a circular firing squad. ...

    Ray Kingman - 05/11/2021 - 09:31

  8. Planning for 2022: An interview with Mercè and Steven Cozens

    caution that many technology solutions are not a replacement for good sales and marketing and are similar ... are the solution? DR: If 2020 was the year of the virtual event and 2021 was the year of the hybrid event, might ...

    David Rowlands - 19/11/2021 - 10:26

  9. 11 words to delete from your B2B copy

    But if you casually pitch “innovative” into a phrase – like “with our innovative new solution…” – it’s just ... the solution is unproven without expressing any material benefit. Nobody wakes up thinking “I want to buy ...

    David McGuire - 18/11/2021 - 16:34

  10. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    of this tech going on, nobody has a blank piece of paper, although the reality is people jump to solutions ... as a science-based solution available immediately at hand during a myriad of marketing urgencies. But this is where ...

    Sue Mizera - 19/11/2021 - 09:34


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