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  1. 11 words to delete from your B2B copy

    But if you casually pitch “innovative” into a phrase – like “with our innovative new solution…” – it’s just ... the solution is unproven without expressing any material benefit. Nobody wakes up thinking “I want to buy ...

    David McGuire - 18/11/2021 - 16:34

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    of this tech going on, nobody has a blank piece of paper, although the reality is people jump to solutions ... as a science-based solution available immediately at hand during a myriad of marketing urgencies. But this is where ...

    Sue Mizera - 19/11/2021 - 09:34

  3. How to develop more effective alliance partner sales tools

    professionals are often faced with creating joint sales tools to promote and sell their complementary solutions ... complementary solutions together that address the customer’s needs. These sales tools are most needed when your ... sales pipeline has not yet reached your desired level and your joint solution or alliance relationship ...

    Rod Griffith - 06/10/2021 - 12:01

  4. Four tips and tricks to think differently about content management and improve digital experiences

    and channel.  But the benefits don’t end there. A strong DAM solution, with the right access and security ... personalisation. It’s likely for this reason, as the experience challenge gets more complex, that DAM as a solution ...

    Kieron McCann - 10/11/2021 - 14:59

  5. Marketing Simply In An Era Of Complex Products

    marketing was easy when innovation was dramatic. To differentiate a B2B technology solution today, marketers ... marketing today. So, as a B2B technology marketer, you face the challenge of presenting new solutions ... to customers in a simple, palatable way that allows them to understand your solution’s business and personal ...

    Cliff Guy - 04/11/2021 - 13:02

  6. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    rapidly growing audience solutions business by adding global scale and the online data to power ... and sales solutions,” said Anthony Jabbour, Dun & Bradstreet CEO. “With the addition of these two ... complementary companies, we will be doubling down on our audience solutions business which has grown over 40% ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  7. The journey to data-driven marketing

    of the framework included in this report. Checklist: is a customer data platform the solution you need? ...

    Cliff Guy - 05/11/2021 - 13:57

  8. The 360-degree customer view: What does it mean and how can you actually achieve it?

    and are using your product or solution, how are they finding their experience? What tools are they using? ...

    David Rowlands - 04/11/2021 - 11:22

  9. News: CMO, chief communications officer and chief growth officer among the fastest growing c-suite roles in the UK, says LinkedIn

    the most.  Tunji Akintokun, senior director, LinkedIn Marketing Solutions UK and Ireland, said: “This list ...

    David Rowlands - 28/10/2021 - 16:41

  10. ABM expert Robert Norum on how to run your ABM pilot

    products and solutions in place? Working together: from an internal view, is there the right commitment ... in the international ABM community. They’ll address your pain points and give you the actionable solutions you need. ...

    Lucy Gillman - 26/10/2021 - 16:39 - 1 comment

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