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  1. Awards case study: How Silver Agency won Gold for 'Most commercially successful campaign' for its work for Dell Technologies

    a multichannel campaign to drive awareness, demand and enablement of Dell Technologies Cloud solutions within ... portfolio in May 2019. Following this, the need was quite simply to raise awareness of the Cloud solutions ... solutions and the benefits of selling it, generally and versus the competition, as well ...

    David Rowlands - 02/06/2021 - 11:09

  2. Awards case study: Find out how Trelleborg and Stein IAS scored the award for 'Best sales enablement initiative'

    Historically, Trelleborg Marine and Infrastructure are global leaders in engineered polymer solutions. Recently, ... amounts of cargo, and the swift unloading, is of utmost importance. SmartPort is an integrated solution ... value stakeholders and helped the continued growth of our SmartPort solutions. Good creative and great ...

    Kavita Singh - 02/06/2021 - 10:43

  3. PR and marcomms at the heart of business change: Guidance from a voice worth listening to

    as usual’ during difficult times, bring together customers, prospects and new solutions and achieve ... of digital services fast forwarded by the pandemic, digital events have brought a windfall of new solutions ... times, bring together customers, prospects and new solutions and achieve essential third-party ...

    Jamie Kightley - 04/06/2021 - 15:15

  4. How to align your stakeholders and technology for digital success

    not necessarily your native language.” Focus on solutions in a 18-24 month window In goal setting, it can ...

    Kavita Singh - 21/04/2021 - 12:06

  5. Reaching today’s tech buyer: Why the tech buying demographic has changed, and how B2B marketers can reach them

    this solution will make their life easier, and more. That’s why we interviewed a number of senior B2B tech ...

    Jack Mann - 01/06/2021 - 14:51

  6. Awards case study: Find out how Agent3 nabbed the award for ‘Best use of account-based marketing’

    following its acquisition of SignalFX, its observability solutions were sufficiently bolstered to be able ... and analysis platform, acquired SignalFx in Fall 2019, its newly bolstered observability solutions secured ... with the greatest likelihood to buy Splunk's Cloud Monitoring solutions, based on a combination of 1st and 3rd ...

    Kavita Singh - 02/06/2021 - 12:29

  7. Why your B2B cold email isn’t converting: problems and solutions

    are reaching out to people who don’t need your solution Even if you are reaching out to people with a great ... solution or offer, your message can land in the wrong inbox. If your message reaches a person who doesn’t ... and no conversion.  There’s one simple solution: ask the email recipient to redirect your message to the right person. ...

    Helen Holovach - 16/12/2020 - 16:19

  8. Awards case study: Find out how Shaped By was able to nab the award for ‘Best corporate decision-maker-targeted campaign'

    infrastructure solutions, making computing invisible anywhere. Organizations use Nutanix software to leverage ... – and solutions to meet the CIO needs – were introduced.  At the same time, engagement with the program continues ... a global leader in cloud software and a pioneer in hyperconverged infrastructure solutions, making ...

    Kavita Singh - 02/06/2021 - 11:31

  9. Overcoming the growing mental health crisis in marketing

    to return-to-office policies? Acknowledging the issues we face and working together on solutions is the first step ... policies? Acknowledging the issues we face and working together on solutions is the first step towards ...

    Paige O'Neill - 02/06/2021 - 14:04

  10. Why customers need ‘positive friction’ in their CX experiences

    how we know CX leaders work and what they expect in an agile CX solution.  We also introduced new ...

    Kavita Singh - 04/06/2021 - 11:56


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