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  1. News: Imagination joins B2B marketing agency The Mx Group

    including automotive, financial services, food, health care, legal  services, oil and gas, industrial, ...

    David Rowlands - 08/11/2022 - 15:48

  2. Online marketplaces – Threat or opportunity for B2B vendors?

    machinery, electronics, food and aerospace. Leading companies such as Airbus, Thales, Siemens and Tetra Pak ...

    Kieron McCann - 24/10/2022 - 09:46

  3. The importance of brand personality in B2B – and how to find yours

    in how they are used, and are now positioned for certain specialty applications. The results they all ...

    Sue Mizera - 25/08/2022 - 14:16

  4. Elevation Awards case study: How Iris Worldwide won Gold for ‘Best product launch campaign’ for ‘ShopSafe’ for PayPal

    and using PayPal touch-free payments in seconds.  From barber shops to dog groomers, street food vendors ...

    David Rowlands - 14/06/2022 - 11:26

  5. Ignite USA: The key to becoming a B2B outperformer

    agriculture, food, and distribution, with growth transformations. This can include everything from GTM strategy ...

    David Rowlands - 16/05/2022 - 15:38

  6. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    clients like Disney, Colgate Palmolive and Kraft General Foods. I transferred to Young & Rubicam,  ...

    Sue Mizera - 25/04/2022 - 09:55

  7. CASE STUDY: Cognis' Newtrition strategy simplifies complex issues

    Customer insight About the company Cognis is a worldwide supplier of specialty chemicals ... serves the food, nutrition and healthcare markets, and the cosmetics, detergents and cleaners industries. ... Situation People want to feel good. That's why they want the food and drinks they consume not only ...

    a12admin a12 - 02/11/2010 - 00:00

  8. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part I)

    planning for B2C clients like Disney, Colgate Palmolive and Kraft General Foods. I transferred to Young ...

    Sue Mizera - 28/01/2022 - 15:55

  9. International Women’s Day: A collection of reflections

    dog food.  Questions appear in front of us every day that are important to the gender equality agenda. ...

    David Rowlands - 08/03/2022 - 13:00

  10. 9 Last-Minute Holiday Gifts to Impress Your Foodie Clients

    level. Specialty foods are an $88 billion industry, and there are several shows on the Food Network ... Direct This is no time to be a Scrooge! A luxury food-related gift is creative and thoughtful, ... blog/posts/2014/12/23/9-last-minute-holiday-gifts-impress-your-foodie-clients Everybody’s got to eat, but as a nation, we’ve taken our love affair with food to a whole new ...

    John Ruhlin - 23/12/2014 - 17:11

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