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  1. Food Glorious Food

    13618 blog/posts/2010/09/16/food-glorious-food If the way to a mans heart is through his stomach ... my latest blog post I do think there is a really important message here and that is food is so ... important so NEVER scrimp on the food at any event you organise (even if the budget is tight cut back ...

    Lilah Walker - 17/09/2010 - 00:00 - 2 comments

  2. How to plan your B2B influencer marketing programme

    Bill runs one of the world’s most popular blogs on food safety. He has written and contributed ... the challenges of food safety and legislation. You’ve almost certainly never heard of him but he’s a recognised ... authority in his field. He also has more than 13,000 loyal Twitter followers. If you sell food safety ...

    Luke Brynley-Jones - 24/01/2017 - 10:23

  3. Influencer marketing for B2B: Savior or shiny object?

    audience in a meaningful way, it’s useful to use specialty software and services. There are nearly 100 ...

    Lee Odden - 14/03/2017 - 02:58

  4. Viva la chip!

    are down for some businesses at Olympic venues this summer. Fast food giant McDonalds has put its red ... over-sized clown shoe down and insisted no other fast food vendor can sell chips unless they’re served ... Fries not chips – how can a brand, in effect, try and monopolise an entire food? Just like the French ...

    Victoria Clarke - 12/07/2012 - 16:06

  5. AGENCY NEWS: Tate & Lyle appoints gyro as lead global marketing agency

    news/archive/agency-news-tate-lyle-appoints-gyro-lead-global-marketing-agency Tate & Lyle, a global provider of food ingredients and solutions, has announced ... & Lyle’s position as a leading supplier of speciality food ingredients and solutions to food ...

    Jessica McGreal - 18/07/2013 - 09:40

  6. ANALYSIS: Catering in need of extra spice

    We examine B2B marketing in the food service sector The lines between the food service ... and the food retail sectors are becoming increasingly blurred as supermarkets offer takeaway Indian meals ... meals are served in food service every year. That is 20,000 meals every minute. Since 1997 the number ...

    a12admin a12 - 20/08/2006 - 00:00

  7. CASE STUDY: We are Sodexo Prestige, by Sodexo Prestige

    to a new and exciting recipe. Its secret ingredients? Their employees and the passion for the food ... campaign around passion for good food and the amazing stories that sprang from within the organisation ... towards one common goal. In an industry where mass catering conjured up images of production line food ...

    Alex Aspinall - 18/11/2011 - 12:41

  8. OOH- The Forgotten Media

    (often referred to as OOH) offers an unrivalled experiential sampling and exposure opportunity for food ... and I may remember; involve me and I’ll understand.” As an agency specialising in food and drink out of home ... a new product can strongly influence their perception of the brand. Food for thought indeed! To find out ...

    Susan Bolam - 15/01/2015 - 14:33

  9. BRAND CAMPAIGN NEWS: Oxfam calls businesses to help tackle food crisis

    14595 news/archive/brand-campaign-news-oxfam-calls-businesses-help-tackle-food-crisis Oxfam has ... launched a new global campaign calling for businesses to help fight the worldwide food crisis. With a brand ... and international governments in reforming the global food market. In the UK, Oxfam worked in collaboration ...

    Paola Bonfanti - 02/06/2011 - 12:35 - 1 comment

  10. So, it’s war. How to arm and protect your business

    layers of Maslow’s pyramid; the physiological needs of air, water, food and shelter. The second ...

    Andy Bacon F IDM - 31/03/2020 - 14:30


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