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  1. Why you need emotional marketing in 2022

    are talking about an emotional connection, neuroscience can help you to predict or to measure the emotion ...

    David Rowlands - 20/01/2022 - 08:51

  2. How chatbots can enhance your ABM strategy

    a few questions about your requirements or your company and then provides information on specific ... , relevant products and services. Companies can even program bots to ask questions specifically designed ... with a range of specific uses for ABM. In addition to offering personalised assistance like scheduling demos ...

    Justin McDonald - 19/01/2022 - 09:16

  3. How to bridge the sales and marketing alignment gap – once and for all

    and marketing process looks like. Then put in place KPIs that measure both teams on their contribution. Shared ... bridging the alignment gap, with both teams agreeing on the metrics they will be measured against. Enable ... and more effective. It can also help ensure these changes stick. Specifically, CRM systems can provide ...

    John Cheney - 17/01/2022 - 10:01

  4. How and why marketing must drive sustainability

    the sustainable measures Delta Capita are taking and how marketing can respond to increasing customer expectations ... measures Delta Capita are taking and how marketing can respond to increasing customer expectations ...

    David Rowlands - 11/01/2022 - 08:47

  5. Five ways AI impacts demand generation

    Marketers can personalise and contextualise their content for specific needs. Tools such as Natural Language ...

    Satish Sadasivan - 14/01/2022 - 09:00

  6. Eight areas that marketing need to focus on to future-proof their 2022

    focus on what’s immediately measurable, despite this being the easiest way to gain board approval ...

    Kate Cox - 10/01/2022 - 15:16

  7. What’s in store for B2B marketing in 2022?

    insights and are rarely mapped to the customer’s specific journey. Shane Redding, Strategy and Evolution ... and financial measures: 39x improvement in customer lifetime value. 39% improvement in cross-sell/up-sell value. ...

    David Rowlands - 07/01/2022 - 15:27

  8. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    efforts there. Nurture leads that have problems you can solve. Target specific leads who match your ...

    Richard Conn - 07/01/2022 - 12:30

  9. Practical magic: Cooking up a potion for success for your ABM programme

    developing a deeper decision-making relationship with a specific contact or advocate along the way? How can ...

    David Rowlands - 07/01/2022 - 09:03

  10. News: New hires in B2B

    York. As CMO, she will focus on driving measurable growth, building Broadridge’s global brand ...

    David Rowlands - 21/12/2021 - 09:09

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