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  1. News: Annual study reveals rising stars in the marketing multiverse

    on their sites. 40% do not list their corporate values anywhere on their website and roughly 20% do not reference ...

    David Rowlands - 30/11/2021 - 16:21

  2. News: Hiscox launches card game to educate businesses about cyber security

    is declared the winner. While specific security cards are designed to respond to particular threats, ...

    David Rowlands - 30/11/2021 - 09:52

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    While marketing and behavioral science have long-established, hand-in-glove relationships, specifically ... it because innovation born at the specific intersections of the two disciplines means sharper, more dynamic, ... as it always has been, fraught with subjectivity? In the next two blogs, we will show how there is a specific ...

    Sue Mizera - 19/11/2021 - 09:34

  4. B2B Marketing Awards 2021: Check out the winners here!

    Propolis now to find out:  Specific details including campaign budget, strategies, objectives, techniques ...

    Daniela fernandes - 26/11/2021 - 12:11

  5. How CogniClick can personalise your content for ABM success

    a personalised report, a piece of thought leadership that’s relevant to a specific individual? Helen gives us ... specifically about a client from a personalised CTA to a theme in line with interests- Helen gives the example ...

    David Rowlands - 26/11/2021 - 14:56

  6. How to realise the full potential of sustainability marketing

    not be necessary. But creating an ESG-specific mission statement helps articulate your company’s commitment ...

    Leeya Hendricks - 26/11/2021 - 09:41

  7. Planning for 2022: An interview with Mercè and Steven Cozens

    of their budget to ABM specifically. Is this hyper-targeted style of marketing going to take more and more ...

    David Rowlands - 19/11/2021 - 10:26

  8. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    experience as part of their KPIs. You should too. 4. Include reviews on your site As we’ve covered above, ...

    John Allen - 17/11/2021 - 08:39

  9. 11 words to delete from your B2B copy

    is good. But usually, that means technical specifics closely related to someone’s job. When we overshoot ... a word that occurs in one place only: B2B product sheets. Specifically, in the list of features, when ...

    David McGuire - 18/11/2021 - 16:34

  10. The data and science you need to know when approaching ABM email marketing

    specific, business-like language,” there is a 23% difference between the short, quantified rational format ...

    David Rowlands - 16/11/2021 - 09:39

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