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  1. Why your competitors are creating content in clusters (and why you should too)

    that we need to be more specific in our searches in order to find exactly what we are looking ... on specific long-tail keywords with smaller search volumes, which should enable you to rise up the rankings ... your site as more credible for the pillar content, which means that over time you should be able ...

    Kerrie Malone - 06/12/2021 - 09:28

  2. The tautology of marketing operations job titles

    for abbreviations you can say… Nevertheless, as far as I’m concerned, technology, and specifically marketing ... technology” with a bit more specificity around marketing automation. Similarly, I would see responsibility ... specifically but that just demonstrates the combination of skills that goes to make up MOps. MOps and process ...

    Simon Daniels - 03/12/2021 - 08:47

  3. Round table discussion: The future of tech marketing: What’s impacting growth and revenue for 2022 and beyond?

    points As a marketing leader in the tech sector, you face some very specific challenges: Which ...

    Cliff_1 Guy - 02/12/2021 - 11:33

  4. The B2B Marketing Awards 2021: Check out who won big

    of the giants of B2B? Access the full case studies on Propolis to learn specific details about award-winning ...

    David Rowlands - 01/12/2021 - 16:29

  5. Are the 2020s the Decade of the Great B2B Rebranding?

    but arguably it is very few. There are very specific ways to create each of these nine elements, coordinate ... and refinement in the development of your Brand Octagon-  specifically to your Brand Vision, Promises ... and so global and pan-cultural. SDT specifically defines three main intrinsic needs which, if satisfied, ...

    Sue Mizera - 01/12/2021 - 10:47

  6. News: Annual study reveals rising stars in the marketing multiverse

    on their sites. 40% do not list their corporate values anywhere on their website and roughly 20% do not reference ...

    David Rowlands - 30/11/2021 - 16:21

  7. News: Hiscox launches card game to educate businesses about cyber security

    is declared the winner. While specific security cards are designed to respond to particular threats, ...

    David Rowlands - 30/11/2021 - 09:52

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    While marketing and behavioral science have long-established, hand-in-glove relationships, specifically ... it because innovation born at the specific intersections of the two disciplines means sharper, more dynamic, ... as it always has been, fraught with subjectivity? In the next two blogs, we will show how there is a specific ...

    Sue Mizera - 19/11/2021 - 09:34

  9. B2B Marketing Awards 2021: Check out the winners here!

    Propolis now to find out:  Specific details including campaign budget, strategies, objectives, techniques ...

    Daniela fernandes - 26/11/2021 - 12:11

  10. How CogniClick can personalise your content for ABM success

    a personalised report, a piece of thought leadership that’s relevant to a specific individual? Helen gives us ... specifically about a client from a personalised CTA to a theme in line with interests- Helen gives the example ...

    David Rowlands - 26/11/2021 - 14:56


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