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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    While marketing and behavioral science have long-established, hand-in-glove relationships, specifically ... it because innovation born at the specific intersections of the two disciplines means sharper, more dynamic, ... as it always has been, fraught with subjectivity? In the next two blogs, we will show how there is a specific ...

    Sue Mizera - 19/11/2021 - 09:34

  2. How CogniClick can personalise your content for ABM success

    a personalised report, a piece of thought leadership that’s relevant to a specific individual? Helen gives us ... specifically about a client from a personalised CTA to a theme in line with interests- Helen gives the example ...

    David Rowlands - 26/11/2021 - 14:56

  3. B2B Marketing Awards 2021: Check out the winners here!

    get access to the full case studies. Join Propolis now to find out:  Specific details including ...

    Daniela fernandes - 26/11/2021 - 12:11

  4. How to realise the full potential of sustainability marketing

    not be necessary. But creating an ESG-specific mission statement helps articulate your company’s commitment ...

    Leeya Hendricks - 26/11/2021 - 09:41

  5. Planning for 2022: An interview with Mercè and Steven Cozens

    of their budget to ABM specifically. Is this hyper-targeted style of marketing going to take more and more ...

    David Rowlands - 19/11/2021 - 10:26

  6. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    experience as part of their KPIs. You should too. 4. Include reviews on your site As we’ve covered above, ...

    John Allen - 17/11/2021 - 08:39

  7. 11 words to delete from your B2B copy

    is good. But usually, that means technical specifics closely related to someone’s job. When we overshoot ... a word that occurs in one place only: B2B product sheets. Specifically, in the list of features, when ...

    David McGuire - 18/11/2021 - 16:34

  8. The data and science you need to know when approaching ABM email marketing

    specific, business-like language,” there is a 23% difference between the short, quantified rational format ...

    David Rowlands - 16/11/2021 - 09:39

  9. Unconventional ways of getting customer insight

    that your market would like to know more about. The more specific here, the better. Through a results-led ...

    Kate Cox - 15/11/2021 - 09:25

  10. How to approach your ABX strategy

    recommends continuing to identify specific activities that indicate that you’re going to focus on them ...

    David Rowlands - 10/11/2021 - 10:57

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