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  1. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more?

    of their audiences and offerings, not from specific, systemic or consistent distinctions.  At the same time, I want ...

    Sue Mizera - 28/01/2022 - 15:55

  2. Simon Daniels on the MOPs dos and don’t for 2022

    it or not,” Simon states. “Whether you’ve got a specific team or if it's a general marketing endeavour, ... don’t have the specifics.” Personalisation and hybrid are king in 2022 For Simon, time’s up ...

    David Rowlands - 25/01/2022 - 08:55

  3. Three demand generation focus areas you need to know

    or set of specific stages, and in many cases, buyers have a rather fluid journey with myriad touchpoints. ... with a specific content type? What devices do they use to consume content (digital behavior)? Which content ... and offering them specific experiences with your content, products, and services. Customisation allows ...

    Satish Sadasivan - 21/01/2022 - 15:35

  4. How chatbots can enhance your ABM strategy

    a few questions about your requirements or your company and then provides information on specific ... , relevant products and services. Companies can even program bots to ask questions specifically designed ... with a range of specific uses for ABM. In addition to offering personalised assistance like scheduling demos ...

    Justin McDonald - 19/01/2022 - 09:16

  5. How to bridge the sales and marketing alignment gap – once and for all

    and more effective. It can also help ensure these changes stick. Specifically, CRM systems can provide ...

    John Cheney - 17/01/2022 - 10:01

  6. Five ways AI impacts demand generation

    Marketers can personalise and contextualise their content for specific needs. Tools such as Natural Language ...

    Satish Sadasivan - 14/01/2022 - 09:00

  7. Improving CX with revenue enablement

    about were site behavior, media interactions, "intent scores," marketing automation and CRM. ...

    Adam Mincham - 10/01/2022 - 09:12

  8. A linguistic exploration of the name Propolis

    Storytelling Teams and resourcing Creativity Propolis is B2B Marketing’s exclusive community site. Have you ... parsing (semantic deep diving). The name in question belongs to B2B Marketing’s new community site ... by polis (the city). 2. Bee-glue.  Liddell and Scott offer no specific parsings, unless there is the same ...

    Sue Mizera - 15/12/2021 - 09:24

  9. What’s in store for B2B marketing in 2022?

    insights and are rarely mapped to the customer’s specific journey. Shane Redding, Strategy and Evolution ... teams. Want to learn more valuable insights from the best in business? Check out our exclusive site ...

    David Rowlands - 07/01/2022 - 15:27

  10. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    efforts there. Nurture leads that have problems you can solve. Target specific leads who match your ...

    Richard Conn - 07/01/2022 - 12:30

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