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  1. Six B2B industries that should be leveraging marketing automation

    software should be integrated with the website and when a potential donor visits the site, this will ... on your site. There are plenty more opportunities for recruiters using marketing automation too, ...

    Tom Ryan - 14/12/2021 - 08:58

  2. Everything you need to know to create a high-converting B2B product page design

    to understand how visitors are interacting with your site. User testing is key to knowing what your customers ... customers to test out your site. Do they understand what you do and what you’re offering as soon ... product Plenty of B2B pages include a neverending list of product specifications and features, but how ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  3. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    of your target audience is much more effective.” ABX technology allows you to see those specifics ...

    David Rowlands - 10/12/2021 - 11:46

  4. How CogniClick can personalise your content for ABM success

    leadership that’s relevant to a specific individual for an ABM campaign rather than an industry level ... based on what you know specifically about a client from a personalised CTA to a theme in line ...

    David Rowlands - 09/12/2021 - 11:58

  5. Why your competitors are creating content in clusters (and why you should too)

    that we need to be more specific in our searches in order to find exactly what we are looking ... on specific long-tail keywords with smaller search volumes, which should enable you to rise up the rankings ... your site as more credible for the pillar content, which means that over time you should be able ...

    Kerrie Malone - 06/12/2021 - 09:28

  6. The big lie of thought leadership in B2B

    target buyers care about – and not just the specific topic, but in the right language and tone. And once ... that discussion of the specific user experiences (blue shades) were more fundamental to the overall discussion ... see that the text analysis of online posts has led us to very specific recommendations for content. ...

    Philip Trippenbach - 07/12/2021 - 09:12

  7. The tautology of marketing operations job titles

    for abbreviations you can say… Nevertheless, as far as I’m concerned, technology, and specifically marketing ... technology” with a bit more specificity around marketing automation. Similarly, I would see responsibility ... specifically but that just demonstrates the combination of skills that goes to make up MOps. MOps and process ...

    Simon Daniels - 03/12/2021 - 08:47

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    While marketing and behavioral science have long-established, hand-in-glove relationships, specifically ... it because innovation born at the specific intersections of the two disciplines means sharper, more dynamic, ... as it always has been, fraught with subjectivity? In the next two blogs, we will show how there is a specific ...

    Sue Mizera - 19/11/2021 - 09:34

  9. Round table discussion: The future of tech marketing: What’s impacting growth and revenue for 2022 and beyond?

    points As a marketing leader in the tech sector, you face some very specific challenges: Which ...

    Cliff_1 Guy - 02/12/2021 - 11:33

  10. The B2B Marketing Awards 2021: Check out who won big

    of the giants of B2B? Access the full case studies on Propolis to learn specific details about award-winning ...

    David Rowlands - 01/12/2021 - 16:29


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