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  1. News: Expandi Group announces the integration of AccountInsight into the group

    decision-making units (headquarters, parent companies, sites with autonomous decision power, etc) and managers ...

    Lucy Gillman - 04/10/2021 - 10:43

  2. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    sections embedded in a longer, sector-specific piece. How to develop your copywriting skills For most ...

    Lucy Gillman - 01/10/2021 - 14:20

  3. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    of business transformation.’ It goes without saying that marketing is core to this expansion, specifically ...

    Lucy Gillman - 01/10/2021 - 09:45

  4. The must-have skills marketing teams need for automation success

    can provide training in a specific system but automation tools are updated regularly, with new ... options include: Courses and qualifications via industry bodies like the IDM. Platform-specific training, ...

    Tom Ryan - 28/09/2021 - 16:26

  5. How to lead score like a boss

    of trying to create one point for a very specific role and then four points for another role, try to focus ... and that means taking on a data driven approach.  3. Inflating scores based on specific criteria  Avoid inflating ...

    David Rowlands - 17/09/2021 - 15:40

  6. Five questions to help pinpoint your brand identity

    adventure – all of these emotions are linked with specific colour connotations. Workshop your ideas ...

    Charlotte Hartley - 23/09/2021 - 11:08

  7. News: Acquia acquires Widen. We spoke with their CMO to learn more

    will be ‘Widen, an Acquia Company’, which is what you see on the site today, but gradually we’re going ...

    David Rowlands - 21/09/2021 - 09:19

  8. How to build a B2B content strategy

    the different priorities or questions each persona has, as well as the specific problems that you can solve. ...

    Larry Kotch - 21/09/2021 - 11:48

  9. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    be easier to unpack and uncover than in B2B. New motivational research specific to B2B and professional ... the research, as well as for probing specific consumer motivations? Would this approach (one thoroughly driven ... requiring specific designs and techniques, to apply to future MM studies, including those in B2B? Target ...

    Sue Mizera - 15/09/2021 - 11:07

  10. It’s easy to judge, right?

    that don’t know, this is all online. Each judge is given a specific category with 15-20 submissions. ...

    Matt Garisch - 15/09/2021 - 09:41

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