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  1. Content is king: A discussion around how to optimise content for a great digital experience

    and targeting their content for specific audiences? The role of different buying models: i.e. how ...

    Jack Mann - 06/08/2021 - 14:19

  2. News: British oil brand Duckhams enlists The Bigger Boat to drive international web project

    ensuring a personalised shopping experience. Since the new site was launched, year-on-year traffic ... preparations are now underway to continue the roll out of a further 24 sites across the globe. Alison Lee, ...

    David Rowlands - 06/08/2021 - 10:28

  3. How to rebrand your company successfully

    Doug says: “If you’re not being invited to the right rooms, or, more specifically, you’re getting ... you’re not being invited to the right rooms, or, more specifically, you’re getting into the wrong rooms, ...

    Kavita Singh - 05/08/2021 - 15:54 - 1 comment

  4. Straight line to concentric circles – The complex world of B2B buying in 2021

    needs so that they identify with the solution for their specific need. Leads back to the unique ...

    Satish Sadasivan - 04/08/2021 - 10:56

  5. What makes good marketing automation in 2021?

    You can create automation workflows that move contacts to specific lists depending on their unique ...

    Kavita Singh - 02/08/2021 - 11:36

  6. How managers can support employees with their mental health

    2021, according to the Office for National Statistics. For the marketing sector specifically, it has ... specifically, it has been challenging for employees on all levels and, according to  research conducted ...

    Kavita Singh - 22/07/2021 - 10:34

  7. Addressing customer success with Barbara Stewart, Propolis Hive Expert in CX

    that seeks to understand what specific areas B2B marketers will be focused on in the year ahead. In the 2021 ... It is all about your customers DR: More specifically, for the listeners that perhaps don’t have a customer ... Tailor self-service content for specific business needs of your customers and users. Deploy a live chat ...

    Kavita Singh - 25/05/2021 - 10:10

  8. How to write a B2B marketing email that works

    as a badge of pride. (Indeed, I once specifically asked a client not to use their usual brand-approved ... specifically asked a client  not  to use their usual brand-approved marketing template for an email ...

    David McGuire - 21/07/2021 - 15:37

  9. 7 inbound marketing tools in B2B marketing you should be using in 2021

    looking to target specific prospects, Webeo creates customised website experiences based ... – it recognises user behaviour, specific demographics and product recommendations. If you sign up for Webeo, you ... for high traffic sites with visitors who ask very straight forward FAQs, but nothing beats a real person ...

    Kavita Singh - 15/07/2021 - 11:29

  10. Episode 27: How to cultivate a brand during adversity with Grant Thornton’s Lucy Canning

    this past year, and Grant Thornton specifically? Furthermore, how have you been overcoming this impact? LC: ... Thornton’s brand? What specific strategies and tactics are you employing to raise the profile of Grant ... in professional services specifically, what’s your biggest and best piece of advice for the rest of this year? ...

    Kavita Singh - 18/06/2021 - 11:52


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