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  1. News: Acquia acquires Widen. We spoke with their CMO to learn more

    will be ‘Widen, an Acquia Company’, which is what you see on the site today, but gradually we’re going ...

    David Rowlands - 21/09/2021 - 09:19

  2. How to build a B2B content strategy

    the different priorities or questions each persona has, as well as the specific problems that you can solve. ...

    Larry Kotch - 21/09/2021 - 11:48

  3. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    be easier to unpack and uncover than in B2B. New motivational research specific to B2B and professional ... the research, as well as for probing specific consumer motivations? Would this approach (one thoroughly driven ... requiring specific designs and techniques, to apply to future MM studies, including those in B2B? Target ...

    Sue Mizera - 15/09/2021 - 11:07

  4. It’s easy to judge, right?

    that don’t know, this is all online. Each judge is given a specific category with 15-20 submissions. ...

    Matt Garisch - 15/09/2021 - 09:41

  5. Transformation through messaging and engagement: An interview with Gary Hurry

    team can offer our community specifically?  Fundamentally, we are a highly collaborative team ...

    David Rowlands - 31/08/2021 - 09:37

  6. The 8 moves of B2B – A marketing strategy framework for Manufacturing, Science & Tech companies

    been specifically engineered for B2B could make all the difference. The methods used in putting ...

    Jack Mann - 10/09/2021 - 09:54

  7. Why you need to take the next step in your relationship (with HR)

    The company even moved HQ to a new site, 10 times larger than the previous site. As a result, the recruitment ...

    David Rowlands - 09/09/2021 - 08:59

  8. Super-charged lead generation: 10 reasons why live chat increases marketing ROI

    A speedy first contact A customised, proactive outreach has a 33% better response rate from site visitors. ... on the visitor’s location on your site. For example, you could provide a proactive message on a blog article ... a moderate to high volume of website visitors, installing live chat onto your site could be a no-brainer. ...

    Kate Cox - 08/09/2021 - 09:46 - 1 comment

  9. Channelling your best efforts- to reach the right audience.

    marketing channels and considers how you can Identify the right channels for your specific objectives. When ... for your specific objectives. Reach a qualified audience likely to be receptive to your offer. Integrate ... channels and considers how you can Identify the right channels for your specific objectives. ...

    Jack Mann - 25/08/2021 - 10:54

  10. 7 alliance partner marketing pitfalls you may not know (but should)

    alliance  marketing effort. But they’re not specific to  alliances. They  a re  fundamental  failures ... specific goals.   Each partner  need s  to  identify, plan for,  and measure  it s  own  separate   goals ... — any of them  capable of kneecapping your  alliance  marketing effort. But they’re not specific to  ...

    Rod Griffith - 26/08/2021 - 10:42

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