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  1. 7 alliance partner marketing pitfalls you may not know (but should)

    alliance  marketing effort. But they’re not specific to  alliances. They  a re  fundamental  failures ... specific goals.   Each partner  need s  to  identify, plan for,  and measure  it s  own  separate   goals ... — any of them  capable of kneecapping your  alliance  marketing effort. But they’re not specific to  ...

    Rod Griffith - 26/08/2021 - 10:42

  2. Super-charged lead generation: How to drive more ROI from your marketing

    from the first landing on your site, to signing the sales contract, to discover what is or isn’t ... on your site, to signing the sales contract, to discover what is or isn’t working. At Moneypenny we use ...

    Kate Cox - 24/08/2021 - 15:37

  3. How to make good content that will improve your SEO

    as part of a content hub. Building a hub of useful content about a specific subject matter shows Google ...

    Charlotte Hartley - 24/08/2021 - 14:56

  4. Is this the end of the B2B whitepaper?

    technical detail to be genuinely useful – and help a specific, well-defined reader to do their job …That ...

    Kavita Singh - 18/08/2021 - 17:25

  5. 4 ways to layer personalisation into your account-based marketing strategies

    know which companies are visiting your site and to have the ability to serve them a specific landing ... wasn’t referring to account-based marketing specifically, his quote is more than applicable for anyone ... and imagery and layouts designed for the specific accounts. But the work is worth it. In fact, 79% ...

    Vincent DeCastro - 02/03/2021 - 10:55

  6. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    While marketing and behavioral science have long-established, hand-in-glove relationships, specifically ... it because innovation born at the specific intersections of the two disciplines means sharper, more dynamic, ... domain, independent of the company’s influence on our work. We will show how there is a specific method ...

    Sue Mizera - 10/08/2021 - 16:22

  7. Content is king: A discussion around how to optimise content for a great digital experience

    and targeting their content for specific audiences? The role of different buying models: i.e. how ...

    Jack Mann - 06/08/2021 - 14:19

  8. Addressing customer success with Barbara Stewart, Propolis Hive Expert in CX

    that seeks to understand what specific areas B2B marketers will be focused on in the year ahead. In the 2021 ... It is all about your customers DR: More specifically, for the listeners that perhaps don’t have a customer ... Tailor self-service content for specific business needs of your customers and users. Deploy a live chat ...

    Kavita Singh - 25/05/2021 - 10:10

  9. News: British oil brand Duckhams enlists The Bigger Boat to drive international web project

    ensuring a personalised shopping experience. Since the new site was launched, year-on-year traffic ... preparations are now underway to continue the roll out of a further 24 sites across the globe. Alison Lee, ...

    David Rowlands - 06/08/2021 - 10:28

  10. How to rebrand your company successfully

    Doug says: “If you’re not being invited to the right rooms, or, more specifically, you’re getting ... you’re not being invited to the right rooms, or, more specifically, you’re getting into the wrong rooms, ...

    Kavita Singh - 05/08/2021 - 15:54 - 1 comment

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