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  1. Awards case study: Find out how Agent3 nabbed the award for ‘Best use of account-based marketing’

    of the Splunk-plus-SignalFX story in order to arm its sales teams to better target this competitor.  By using account-specific ... their deals- arming them with digestible account intelligence and producing rich, account-specific ... magazine-style assets to land Splunk's account-specific 'Cloud Nirvana' message  As with any ...

    Kavita Singh - 02/06/2021 - 12:29

  2. How to build an award-winning team with PwC's Maria Jennings

    being on a client site for example. I'm not saying that we won't need to go back to some ... as it doesn't relate to a specific kind of a specific challenges that you faced in that 12 months or was it part ...

    Kavita Singh - 01/04/2021 - 16:13

  3. Awards case study: How Silver Agency won Gold for 'Most commercially successful campaign' for its work for Dell Technologies

    a number of regions, and thus languages, but is also comprised of many shapes and sizes. Specifically ... specifically, Silver's objectives can be broken down into the following groups. Where to-partner refers ... specifically in the Americas. Targeted media: Highly targeted media efforts, via LinkedIn using audience ...

    David Rowlands - 02/06/2021 - 11:09

  4. Award case study: Natalie Scherer drives data-driven marketing forward as young B2B marketer of the year

    rate and differentiators by vertical, and industry-specific trends in light of new macro realities ... marketing digital media campaign with audience-specific sales enablement and assets digitally surrounding ... marketing tactics and investments. By crafting a marketing plan that specifically targeted groups ...

    Kavita Singh - 02/06/2021 - 10:59

  5. Reaching today’s tech buyer: Why the tech buying demographic has changed, and how B2B marketers can reach them

    about) the technical specifications. Instead, people want to hear human stories, examples of how ...

    Jack Mann - 01/06/2021 - 14:51

  6. The secret to winning a B2B Marketing Award

    that specific campaign into any awards. It was amazing to get the recognition, and there are a few reasons ... have won a total of  21 B2B Award wins over the last 4 years! Is there a specific award that stands out ... twice and why you think you nabbed those specific awards? AW: To be honest, the first time we won, ...

    Kavita Singh - 06/05/2021 - 18:25

  7. Awards case study: Find out how Shaped By was able to nab the award for ‘Best corporate decision-maker-targeted campaign'

    expected that after 12 months CXO Focus would yield an ROI of 50:1, with specific objectives related to:  ... of 50:1, with specific objectives related to:  Number of C-Level execs that engage with the program  ...

    Kavita Singh - 02/06/2021 - 11:31

  8. Awards case study: How Brookfield Properties won Gold for ‘Best use of social media or influencer marketing’

    specifically, a social selling program – as an appropriate conduit to reach these brands. Brookfield created ...

    David Rowlands - 02/06/2021 - 15:34

  9. Awards case study: How Retina won Gold for 'Best use of customer insight' for its work with Thermo Fisher Scientific

    further by 36% to $8.52 billion. Specifically, Gibco-powered Life Sciences segment growth comprised over ...

    David Rowlands - 02/06/2021 - 10:06

  10. What does a psychological insight consultancy do?

    a specific project to understand and solve a core problem or need for understanding with a key audience. ...

    Dr. Simon Moore - 27/05/2021 - 17:29

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