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  1. Here were some key diversity themes we discussed at Ignite USA

    to be a brown face, then saying we’re being inclusive.” Appropriation (specifically, cultural appropriation) ...

    Kavita Singh - 17/06/2021 - 09:56

  2. Awards case study: Find out how Nelson Schmidt won the award for ‘Best SME-targeted campaign’

    227% month-over-month increase in subscribers to the site 84,502 downloads of the industry-specific ... livestream, podcast and blog content that was required to launch this content-rich hub. The site contained: ... businesses in a single section of the site. Livestreams: To ensure business owners could get the latest ...

    Kavita Singh - 02/06/2021 - 12:59

  3. The secret to winning a B2B Marketing Award

    that specific campaign into any awards. It was amazing to get the recognition, and there are a few reasons ... have won a total of  21 B2B Award wins over the last 4 years! Is there a specific award that stands out ... twice and why you think you nabbed those specific awards? AW: To be honest, the first time we won, ...

    Kavita Singh - 06/05/2021 - 18:25

  4. Here are some top tips for being more productive during your work week

    take on, you need to make sure they’re SMART: Specific: clearly defined. Measurable: criteria ... are specific enough to know when something has actually been achieved. Achievable: attainable. Relevant: ... SMART: Specific:  clearly defined. Measurable: criteria are specific enough to know when something has ...

    Kavita Singh - 25/05/2021 - 10:40

  5. Awards case study: How Nelson Schmidt won Gold for 'Best multichannel campaign' for its work in Wisconsin

    of their specific needs and goals. At that time, nobody was rising above it all and looking at the bigger picture ... rate – a level usually only found on ecommerce sites – thanks to participation elements that were built ...

    David Rowlands - 02/06/2021 - 14:20

  6. What is a customer data platform and how does it fit into B2B?

    technology is knowing exactly how that tech is going to fill in specific gaps within their organisation. ...

    David Rowlands - 08/06/2021 - 10:06

  7. Awards case study: Find out how Agent3 nabbed the award for ‘Best use of account-based marketing’

    of the Splunk-plus-SignalFX story in order to arm its sales teams to better target this competitor.  By using account-specific ... their deals- arming them with digestible account intelligence and producing rich, account-specific ... magazine-style assets to land Splunk's account-specific 'Cloud Nirvana' message  As with any ...

    Kavita Singh - 02/06/2021 - 12:29

  8. Awards case study: How Silver Agency won Gold for 'Most commercially successful campaign' for its work for Dell Technologies

    a number of regions, and thus languages, but is also comprised of many shapes and sizes. Specifically ... specifically, Silver's objectives can be broken down into the following groups. Where to-partner refers ... specifically in the Americas. Targeted media: Highly targeted media efforts, via LinkedIn using audience ...

    David Rowlands - 02/06/2021 - 11:09

  9. Award case study: Natalie Scherer drives data-driven marketing forward as young B2B marketer of the year

    rate and differentiators by vertical, and industry-specific trends in light of new macro realities ... marketing digital media campaign with audience-specific sales enablement and assets digitally surrounding ... marketing tactics and investments. By crafting a marketing plan that specifically targeted groups ...

    Kavita Singh - 02/06/2021 - 10:59

  10. Reaching today’s tech buyer: Why the tech buying demographic has changed, and how B2B marketers can reach them

    about) the technical specifications. Instead, people want to hear human stories, examples of how ...

    Jack Mann - 01/06/2021 - 14:51


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