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  1. B2B case study interviews: 7 life-changing questions

    or Googling their company? What they bought. When they bought it. Which specification they chose. When it went ... the challenge they faced, and how this purchase decision specifically links to their work outcomes ... needed to change.” The more specific you can get, the better your chances of coming up with a mental ...

    David McGuire - 30/03/2023 - 14:31

  2. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    others want a more involved version their employees can alter and tailor to their specific needs. ...

    Sue Mizera - 09/03/2023 - 11:16

  3. Eight essentials for a successful global marketing rebrand

    and BRB are ubiquitous in emails and messaging. Then there are industry-wide acronyms and company-specific ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  4. Live reaction: Can ChatGPT write your B2B copy?

    solve a specific problem or challenge. Therefore, your blog post should be focused, well-researched, ... content that summarises other content without getting too specific, AI can do that in a clear, informative ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  5. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    to understand the specific motivators and strengths of each individual and build a role to suit, which ...

    Joel Harrison - 14/12/2022 - 10:59

  6. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    Aim to be specific and confident, polished and professional, detailed and buttoned up, all at once. ... questions  Is your thesis clear and specific? Is it supported by strong reasons and credible evidence? ... intangible elements that comprise your corporate story. You’ll need to be specific in your story-telling, ...

    Sue Mizera - 08/12/2022 - 10:09

  7. Propolis new user interface

    Find the answers you need, when you need them- every day Get an answer to a specific challenge or issue ... specific question: Quickest way- use the 'Ask a Question button'!   Ask the Propolis community ... to benchmark your marketing team's maturity, get advice on specific challenges, or scope a larger project: ...

    scotty - 16/11/2022 - 12:30

  8. Leaders Roundtable Batten down the hatches

    rules environment.   Although that prevents us from sharing specific anecdotes attributed to individual ...

    scotty - 16/11/2022 - 10:21

  9. Why marketing operations is the foundation of a successful modern marketing team

    and CMOs, or task forces focusing on specific campaigns, channel verticals, and global markets.  Appointing ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  10. The Global ABM Conference 2022: What you missed out

    sessions focused specifically around that and [that] we’re all in the same boat” Helen Kensett, co-founder, ...

    David Rowlands - 08/11/2022 - 12:09


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