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  1. A new year, a new set of priorities: Tackling your 2023 budget

    journeys are well-thought-through with touchpoints that add value and provide an obvious next-step ...

    Oliver Budworth - 25/01/2023 - 14:36

  2. Eight essentials for a successful global marketing rebrand

    have access to, no one ever makes these mistakes now, right? Well, not quite. Automated translation ... and BRB are ubiquitous in emails and messaging. Then there are industry-wide acronyms and company-specific ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  3. Media and training marketing executive

    environment Proven ability to collaborate with multiple teams, such as sales, editorial, design as well ...

    Jennie Barrick - 20/01/2023 - 14:33

  4. Live reaction: Can ChatGPT write your B2B copy?

    solve a specific problem or challenge. Therefore, your blog post should be focused, well ... copywriter, people have been talking about the day we’ll all be replaced by generative AI. Consensus said ... – will be things we’ll all need to learn. I feel for the SEO industry, though. What happens to search engine ...

    David McGuire - 12/01/2023 - 14:34

  5. Revenue operations manager

    of a well loved and respected brand at the centre of the b2b marketing industry.   ...

    Jennie Barrick - 12/01/2023 - 15:20

  6. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

    However, I couldn’t reveal the winner, because the scores and the overall verdict had remained confidential ... the case, it certainly worked! I was on tenterhooks to know who had won. Well now the ceremony has taken ... – probably the minority rather than the majority – but it was great to see this crossover of a well ...

    Joel Harrison - 15/12/2022 - 14:06

  7. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    taught that a rhetor’s, or speaker's, ability to persuade an audience is based on how well ... Be ready with figures and examples as well as counter-examples of companies and organisations whose ... but flawed opinions, well past their due date. An Aristotelian tip: use the rhetorical trope of humour ...

    Sue Mizera - 08/12/2022 - 10:09

  8. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    to understand the specific motivators and strengths of each individual and build a role to suit, which ...

    Joel Harrison - 14/12/2022 - 10:59

  9. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    brand and what it means to them in their daily jobs.” “We’ll be able to tie results to our CRM data ... Consider, as well, that these difficult, rocky times we’re in, with uncertainty high and budgets tight, ...

    Sue Mizera - 15/12/2022 - 08:40

  10. Senior marketing researcher

    Right from the start, we had a clear mission that remains as strong and clear today: to provide ... but analyse it for our members as well. The purpose of these hubs is to enable our users to understand where ...

    Jennie Barrick - 01/12/2022 - 09:19

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