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  1. Abhi Morjaria on diversity and inclusion in B2B spheres

    Marketing department Professional development Master- Teams, Resourcing & D&I Teams and resourcing Leaders Diversity and inclusion In a recent interview, Lucy Gillman, junior copywriter at B2B marketing, sat down with Abhi Morjaria, Senior Global ...

    David Rowlands - 12/01/2022 - 14:12

  2. 10 lessons learned after 10 years of modern selling

    to express themselves authentically, as employees who embrace their unique selves at work are ultimately more ... embrace of digital technologies and social media. The leaders who jumped quickly on these opportunities ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  3. How and why marketing must drive sustainability

    our suppliers are integral to our business, and we encourage them to embrace our values and focus ...

    David Rowlands - 11/01/2022 - 08:47

  4. Christelle Fraysse on the importance of a solid CRM system

    management. LG: Achieving sales and marketing alignment is clearly a problem within B2B spheres. What ... circumstances. It has highlighted the undeniable value of digital technology – and the importance of embracing ...

    David Rowlands - 16/12/2021 - 12:19

  5. Five predictions on data changes to future-proof your 2022

    begin to get a full view of the customer. B2B marketers who embrace these shifts in the data landscape, ...

    Jon Clarke - 20/12/2021 - 12:01

  6. The tautology of marketing operations job titles

    that not be the case though, I would encourage embracing the natural variety of MOps and the avoidance of tautology ...

    Simon Daniels - 03/12/2021 - 08:47

  7. Are the 2020s the Decade of the Great B2B Rebranding?

    are continual sources of richness, renewal and abundance.  The extent to which B2B companies embrace their Brand ...

    Sue Mizera - 01/12/2021 - 10:47

  8. Why SMBs are looking for guidance and support from B2SB marketers

    and workforces emerge and SMBs know that in order to compete for talent, they need to embrace a WFA culture. ...

    Dan Gliatta - 29/11/2021 - 09:25

  9. How to realise the full potential of sustainability marketing

    the values and goals communicated are embraced and strategically weaved into your organisation’s fabric.  One ...

    Leeya Hendricks - 26/11/2021 - 09:41

  10. Four game-changing insights driving customer acquisition in a digital world

    been a dramatic increase in digital adoption. This has been embraced globally by both B2B buyers ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

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