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  1. Practical magic: Cooking up a potion for success for your ABM programme

    ABM Customer insight General B2B marketing Master- Growth Sales enablement Strategy Customer success Innovation ServiceNow’s Elise Miller and The Marketing Practice’s Jenny Leighton put their magic hats on at Ignite London 2021. They gave us three magical ...

    David Rowlands - 07/01/2022 - 09:03

  2. The B2B Marketing Awards 2021: Check out who won big

    for three campaigns: ‘What’s cooking’ for Alto-Shaam, ‘Your imagination starts with our finish’ and ‘The ...

    David Rowlands - 01/12/2021 - 16:29

  3. Are the 2020s the Decade of the Great B2B Rebranding?

    reasonably extensively. It concerns the well-known 60/40 split of brand and activation campaigns- 50/50 split ...

    Sue Mizera - 01/12/2021 - 10:47

  4. How to approach your ABX strategy

    build out your strategy. This is split into the five core areas of an ABX process: Build: Creating ...

    David Rowlands - 10/11/2021 - 10:57

  5. News: Seismic surpasses $200M in annual revenue run rate

    growth of 182% year-over-year, they also named Heather Cook as VP, APAC, to spearhead its expansion ... year-over-year, they also named Heather Cook as VP, APAC, to spearhead its expansion in Australia, New Zealand, ...

    Kavita Singh - 12/08/2021 - 14:39

  6. News: B2B CMOs and brands primed to accelerate growth, new study reveals

    is split into eight 'Hives' (the core pillars of marketing)- one of which is Growth. Here, you ...

    David Rowlands - 26/07/2021 - 10:20

  7. News: McKinsey advisor John Straw joins Ve Global board as non-executive director

    as the chairman of Thomas Cook’s Digital Advisory Board, where he led the travel brand’s digital transformation.  ... including his current role as senior advisor at McKinsey and his prior role as the chairman of Thomas Cook’s ...

    Kavita Singh - 05/07/2021 - 11:11

  8. Customer success executive

    Job description: Customer Success Executive Location: Hybrid solution, split between   London ...

    Jennie Barrick - 12/07/2021 - 14:13

  9. What can community marketing bring to the table? with Zapnito's Charles Thiede

    fragmented marketing strategy – there’s so many conversations and pieces of a brand split across channels ...

    Kavita Singh - 13/07/2021 - 10:30

  10. Events producer

    salary Bi monthly staff event Hybrid work environment (splitting time between home working and our London ...

    Jennie Barrick - 09/07/2021 - 18:05

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