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  1. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    It doesn’t mean living in lack. It means living a life of moderation. You can bet customers and prospects ...

    Mary Gilbert - 21/11/2022 - 11:12

  2. In Web 3.0 terms, today is 1995

    gentle coaxing into it, then you can bet client side marketers are far less at home. As Jordan Adams from ...

    Joel Harrison - 10/11/2022 - 16:43

  3. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

    6 years.  Advocacy  Examples of press coverage: MarTech: “We’re betting B2B marketing will be all ...

    David Rowlands - 07/07/2022 - 12:59

  4. It’s time to rethink social

    something of significant value (unsurprisingly) earns you good will- which then spreads through word ...

    David Rowlands - 05/07/2022 - 12:24

  5. Elevation Awards case study: How The Mx Group won Gold for 'Best use of customer insight' for 'Brand to drive demand: Rework work' for Envoy

    publications (Forbes, Wired Inc., etc.) that included eight-page spreads and selected premium-priced billboard ... The ads were spread across multiple paid social channels and platforms. OOH was launched in key metro ...

    David Rowlands - 14/06/2022 - 10:15

  6. How to make your B2B marketing more creative

    this also makes your creative ideas easier to sign off. The stakes for each individual bet are relatively ...

    David McGuire - 13/06/2022 - 11:38

  7. The account-centric enterprise: ABM’s evolution is predicated on thinking differently, both inwards-facing and outwards-looking

    from  being a broadcast function (you know the spray and pray drill, spread your net as far and wide ...

    Clive Armitage - 22/06/2022 - 15:10

  8. David McGuire on creating stand-out content in 2022

    change,” he continues. You can approach content planning in two ways: Safe bets: The content you know ... a “safe bet” whether it be mocking an event that’s happening in the world or within your sector- it’s ...

    David Rowlands - 08/02/2022 - 09:27

  9. Beyond the buzzwords: Top B2B marketing trends to watch for in 2022

    don’t want to overcommit and spread yourself too thin. Instead of trying to do everything at once, focus ... at once, or you'll end up spreading yourself too thin. Although it's crucial to stay on top ...

    Satish Sadasivan - 07/03/2022 - 09:45

  10. What, why and how: Nailing digital transformation in 2022

    budget under their control. This misses an opportunity for marketing to spread its influence ...

    David Rowlands - 03/03/2022 - 12:22

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