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  • stakeholder buy-in


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  1. B2B case study interviews: 7 life-changing questions

    didn’t make the decision to buy your product or service; a human being did. So you need to ask questions ... to identify with the decision maker more than the company. (Companies don’t buy your stuff; people do.) Also, ... a rational buying decision. In my experience, they'll probably say they like and trust your salesperson, ...

    David McGuire - 30/03/2023 - 14:31

  2. B2B martech: The marketing leaders’ perspective

    ever-expanding martech landscape to capitalise on new opportunities, make clear buying decisions, and demonstrate ...

    David Rowlands - 27/03/2023 - 09:37

  3. The B2B Marketing UK Agencies Benchmarking Report 2023

    guide to the UK agency marketplace. Download this report to: Learn in-depth details about UK agencies, ...

    David Rowlands - 28/03/2023 - 14:43

  4. Propolis April 23 roundtable RYI

    ​ 'Polycrisis': the very latest buzz-term to describe the relentlessly turbulent times we currently live in ... of the Polycrisis, and examining what responses marketing leaders are (or should be) making. Yes, I want in. Register ... and post-lockdown effects on marketing team members The best ways to convince sceptical stakeholders to invest ...

    scotty - 13/03/2023 - 10:10

  5. Propolis February Roundtable registration

    interest in joining this invitation-only, in-person senior marketers' event, just complete the form ...

    scotty - 13/03/2023 - 11:08

  6. April 23 roundtable registration form

    marketing leaders? To register your interest in joining this invitation-only, in-person senior ...

    scotty - 13/03/2023 - 11:09

  7. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    these things in common:  All required total buy-in of management to their brand, starting at the top, right ... should I buy? The sales force could reasonably ask, which one should I sell? Second collaboration: What’s ... and hands-on problem solving. While both products produced invoices and in-stock tallies, we used ...

    Sue Mizera - 09/03/2023 - 11:16

  8. News: World’s first B2B Tiktok studio launches across the UK, US and Europe

    for those making buying decisions. When compared to more traditional channels like trade press or LinkedIn ...

    David Rowlands - 02/03/2023 - 13:50

  9. News: Recent research sheds light on the state of PR in B2B

    without buy-in from the leaders of the business. If the CEO cannot correlate PR to business growth, ... to understand the degree of understanding between the two stakeholder groups.  When asked about PR, and its use ...

    David Rowlands - 08/02/2023 - 14:40

  10. Media and training marketing executive

    closely with internal and external stakeholders to ensure the smooth delivery of each media campaign. ... to work in. We’re very team focused, we take huge price in our success, in our brand and in one another. ... Work closely with internal stakeholders and external clients in the development and execution of each ...

    Jennie Barrick - 20/01/2023 - 14:33


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