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  1. The importance of brand personality in B2B – and how to find yours

    for technology.) Collages captured images for each ranging from cool blues and greens to fiery oranges and reds; ...

    Sue Mizera - 25/08/2022 - 14:16

  2. Missed Martechopia 2022? Here’s what you need to know

    of What’s MOPs got to do with it?. They were even armed with branded Terry’s Chocolate Oranges. Keynote ...

    David Rowlands - 01/04/2022 - 14:01

  3. Five questions to help pinpoint your brand identity

    and taking action (green and orange) so we have used these links to build a wider colour palette that works ...

    Charlotte Hartley - 23/09/2021 - 11:08

  4. How to rebrand your company successfully

    when you change. In 2009, for instance, the orange juice brand Tropicana decided to change its entire ... In 2009, for instance, the orange juice brand Tropicana decided to change its entire packaging to the point ...

    Kavita Singh - 05/08/2021 - 15:54 - 1 comment

  5. B2B e-commerce: Innovate or die

    As an illustrative example, let me walk you through a scenario using the fictitious companies of Orange Grove Supply ... and Dynico Resources. Orange Grove Supply sells, rents and provides parts and services for equipment ... it purchases all of its parts from Orange Grove and has contracted the company to perform all preventative ...

    Darin Archer - 15/03/2019 - 11:46 - 1 comment

  6. CASE STUDY: 'Orange Exchange online' for Orange, part of Everything Everywhere by Publicis Blueprint

    Customer insight Summary Orange Exchange magazine online is an original and innovative digital ... customer loyalty publication for Orange’s small to medium-sized enterprise (SME) B2B base. Produced ... information on the latest Orange products and services. It also offers inspirational and practical business ...

    Jason Taylor - 15/11/2011 - 16:55

  7. What orange juice teaches us about content marketing

    International What can a carton of orange juice (or two) teach us about the challenges ... blog/posts/2012/09/05/what-orange-juice-teaches-us-about-content-marketing As I start to tackle my presentation* for the world's largest marketing conference in Las ... prospects in this region. To make my point, let’s talk Orange Juice. A respected breakfast table guest ...

    Steve Kemish - 05/09/2012 - 14:20

  8. Are You Management Chimp or Orang-Utan?

    important when considering a Management Buy Out- are you a Chimp or an Orang-utan? 15651 ... blog/posts/2011/11/16/are-you-management-chimp-or-orang-utan What sort of behaviour do you and your top team need to succeed?Let me explain.  I worked in one ... and Orang-utans.   Chimps are the most social of all the apes.  They live in communities and exhibit lots ...

    David Titmuss - 16/11/2011 - 08:04

  9. DIGITAL MARKETING NEWS: Orange business hits the web with Real Times

    Email Digital 10809 news/archive/digital-marketing-news-orange-business-hits-web-real-times Orange ... campaign and will be showcasing the new online version at the Orange Live event in London at the end ... of the month. The launch will also be publicised with various PR campaigns and a series of adverts on the Orange ...

    a12admin a12 - 10/06/2009 - 00:00

  10. How to nail the most common challenge in account-based marketing – your data and insight

    Operations orange How to make data and insight collection easier Audit your existing account data, using ... of marketing and communications, Cranfield Executive Development, Cranfield University orange 3. Ensure proper ... Head-Start orange Early stage ABM: Plotting your route to success Produced specifically for marketers, ...

    Anonymous (not verified) - 29/11/2018 - 14:18


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