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  1. Barbara Stewart on nailing your CX in 2022

    understand what your product or service solves. CX isn’t just a marketing prerogative Although traditionally ...

    David Rowlands - 18/01/2022 - 08:48

  2. Five ways AI impacts demand generation

    done), whilst others maintain that it will simply augment traditional methods. So, what's the truth? ...

    Satish Sadasivan - 14/01/2022 - 09:00

  3. News: Susan McKay joins Dun & Bradstreet as international CMO

    including brand and traditional and digital marketing initiatives. Susan joins Dun & Bradstreet from ...

    David Rowlands - 13/01/2022 - 16:19

  4. ABX: What is account-based experience, and what do you need to know?

    lifecycle, and dramatically out performs simplistic ABM and traditional demand gen.”  Jon Miller, CMO, ...

    Daniela fernandes - 10/01/2022 - 09:54

  5. Improving CX with revenue enablement

    to right, our engagement with customers increases exponentially, engagement that was traditionally happening ... in traditional systems (MS Outlook), where it is more available in the new (Teams/Slack). Additionally, our ...

    Adam Mincham - 10/01/2022 - 09:12

  6. What’s in store for B2B marketing in 2022?

    to attract these workers. Companies who had hoped to get office workers to return to a “traditional” place ... to a computer or not. Chatbots have become a standard feature of most business websites, now so sophisticated ...

    David Rowlands - 07/01/2022 - 15:27

  7. Five predictions on data changes to future-proof your 2022

    picture of intent. 3. ABM will become industry standard With 70% of marketers reporting that they now use ... as a result, shortens the sales cycle. ABM is so much more precise and measurable than traditional approaches, ... and targeted form of outreach results in less wastage than traditional mass advertising and less targeted ...

    Jon Clarke - 20/12/2021 - 12:01

  8. Jabmo

    Manufacturing, Engineering Pharmaceuticals Professional Services standard Europe ...

    Daniela fernandes - 13/12/2021 - 12:11

  9. Six B2B industries that should be leveraging marketing automation

    of follow-up comms. Beats the traditional method of taking a business card and manually sending an email days ...

    Tom Ryan - 14/12/2021 - 08:58

  10. News: Mitie has announced the appointment of its new CMO, Maria Winn

    these challenges, while also setting the standard for the facilities management industry. My priority is to look ...

    David Rowlands - 09/12/2021 - 12:33

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