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  1. Why you need emotional marketing in 2022

    question, where should emotional marketing start? Is it just a marketing responsibility, content’s ... responsibility, or does it spread throughout your entire organisation? Emotional marketing really starts at your ... for a client, or better still, have captured it in case studies and testimonials, and then you can start ...

    David Rowlands - 20/01/2022 - 08:51

  2. How to bridge the sales and marketing alignment gap – once and for all

    harmoniously, it’s enough to make you question: “How could we be doing more?”  It starts with you The first step ...

    John Cheney - 17/01/2022 - 10:01

  3. Barbara Stewart on nailing your CX in 2022

    hacking, digital marketing, we started gamifying CX rather than thinking about what somebody needs and how ... found in marketing waters, for Barbara, CX starts in the c-suite. “They have to own the vision. ...

    David Rowlands - 18/01/2022 - 08:48

  4. Abhi Morjaria on diversity and inclusion in B2B spheres

    where diversity and inclusion should start, what B2B can learn from B2C and what marketers need to know ... and 2-year old son, Kyan. My B2B career started with an incredible opportunity at one of the leading tech ... with my husband and I also started my own e-commerce business. I returned into tech with Ingram Micro ...

    David Rowlands - 12/01/2022 - 14:12

  5. Five ways AI impacts demand generation

    or out of date. AI eliminates any data that isn't accurate from the start. It scans public sources ...

    Satish Sadasivan - 14/01/2022 - 09:00

  6. 10 lessons learned after 10 years of modern selling

    to be at their best  Building a good team isn’t a one-and-done process that starts and ends with hiring the right ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  7. Practical magic: Cooking up a potion for success for your ABM programme

    the right ingredients Onboarding call Elise stressed the importance of starting with an onboarding call once ... be a good starting point. You should aim to “bring something to the workshop that your team doesn’t already ... yourself some time to sense check things internally, coordinate with various people and start to think ...

    David Rowlands - 07/01/2022 - 09:03

  8. What’s in store for B2B marketing in 2022?

    mobile with 6G trials starting next year, Satellite industry (starlink satellite internet beta in 2022), ... for companies in 2022. Reacting to the pandemic, many companies started to really leverage the channel, ...

    David Rowlands - 07/01/2022 - 15:27

  9. twogether on winning Gold for ‘Best use of direct mail’

    Campaign overview At the start of 2020, twogether delivered Lego construction kits to the homes of 30 key ... are starting to recognise this. In an atmosphere characterised by fear and the unknown, positive, more human ...

    David Rowlands - 21/12/2021 - 15:26

  10. Five of the best digital marketing strategies B2B can learn from B2C

    MarTech products available. So, where on Earth do you start? Well, if you’re a larger organisation like ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments


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