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  1. News: Annual study reveals rising stars in the marketing multiverse

    tag management software, tracking custom conversions, and using custom events and dimensions ...

    David Rowlands - 30/11/2021 - 16:21

  2. Four game-changing insights driving customer acquisition in a digital world

    through personal posts on LinkedIn. Tracking who is interested in attending your webinars.  Scanning ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  3. The data and science you need to know when approaching ABM email marketing

    ECG, eye tracking, facial recognition and galvanic skin response to study buyers’ reactions to B2B ... made a difference in the impact of the content.  Eye tracking results: How video emails can increase ... focus The eye tracking portion of the study validated that you can’t expect your audience to read your ...

    David Rowlands - 16/11/2021 - 09:39

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    action.' Detailed findings: Cycling The following findings track with the values ladder framework, ... is a great deal of confusion: do we have the right data? Are we tracking the right customers? How should we ...

    Sue Mizera - 19/11/2021 - 09:34

  5. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    they still count as UGC. Case studies track the client journey from start to finish and show prospective ...

    John Allen - 17/11/2021 - 08:39

  6. Unconventional ways of getting customer insight

    for stats, so you’ll need to run a survey to give you that quantitative data. Headline stats that ‘make ... of the results.  Stats-based content campaigns can be thought provoking, particularly if you dig into a topic ...

    Kate Cox - 15/11/2021 - 09:25

  7. The 360-degree customer view: What does it mean and how can you actually achieve it?

    requests because they need other products to solve their use cases? Are we tracking product telemetry ...

    David Rowlands - 04/11/2021 - 11:22

  8. ABM expert Robert Norum on how to run your ABM pilot

    maintains, intent platforms have become increasingly prevalent in ABM. They provide a means to track target ...

    Lucy Gillman - 26/10/2021 - 16:39

  9. News: Supplier ecommerce sites are failing B2B buyers

    as a customer experience challenge, coming only behind delivery and tracking (44%). Commenting on the research ...

    Anonymous (not verified) - 21/10/2021 - 12:29

  10. Thinking of starting a B2B podcast? Ask these three questions first

    titles, it’s unlikely you’ll achieve big listener numbers. If you hang your hat on impressive stats from ...

    David McGuire - 20/10/2021 - 09:34

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