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1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

   from the start.  All required staying the course through the time it took to complete the branding ...

   Sue Mizera - 09/03/2023 - 11:16

2. How Sharper won Gold for ‘Best demand or lead generation campaign’ at The B2B Marketing Awards for their work with Proact and NetApp

   staying front of mind to engage with your target audience is vital. Yes, the ‘tried and tested’ B2B ...

   David Rowlands - 27/02/2023 - 15:13

3. The Tao of buyer-centric B2B marketing: The seven principles you need to know

   are just a small piece of the larger ecosystem. Fine-tuning attraction points so that they are ready when ... each other so much more, but they have the kinds of tools available to stay closely connected around ...

   Mary Gilbert - 21/11/2022 - 11:12

4. Why marketing operations is the foundation of a successful modern marketing team

   and skills on trawling through chaotic data stores.  Accelerating insight activation  Staying steady ... or fine-tuning campaign creatives for stronger engagement. Cultivating data-fuelled culture  An absence ...

   Harriet Durnfor... - 14/11/2022 - 11:17

5. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

   people together.”   What more could you ask for? Fad, schmad. The Metaverse is here to stay For Renaye, ...

   David Rowlands - 01/11/2022 - 08:16

6. Senior marketing executive

   monitoring of key metrics and KPIs to ensure event performance stays on track Work with the Head of Marketing ...

   Jennie Barrick - 21/09/2022 - 12:38

7. News: B2B Marketing takes home two Gold wins at the Digital Publishing Awards!

   the strategy and the execution means so much to everyone here." Stay tuned. This is only the beginning.  ...

   David Rowlands - 16/06/2022 - 15:23

8. How marketers can achieve personalisation without third-party data

   efficient product-led growth.  Want to learn more about staying ahead of the curve? Why not check out ...

   Adam Greco - 05/09/2022 - 16:24

9. Events are the catalyst to your customer journey: An interview with JR Sherman

   who attendees visited, where they went, how long they stayed, etc,” JR states. “That augmented ...

   David Rowlands - 08/09/2022 - 09:34

10. Brand guidelines: When should you start breaking the rules?

    have a vice-like grip, it can be difficult to respond and meet fresh consumer demands – and stay ahead ... the ‘feel’ and distinctiveness of a brand, but they also give it space to stay alive and relevant in order ...

    Danny Philamond - 04/08/2022 - 09:46

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