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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    because martech and data analysis are so often cited for focusing on (sterile, robotic) technology rather ...

    Sue Mizera - 01/12/2021 - 10:47

  2. KPMG launches ‘customer experience cloud’ in collaboration with Microsoft

    clients of all sizes to move on from sterile debates about feedback and metrics, to focus on making better ...

    Molly Raycraft - 26/10/2017 - 12:01

  3. A fresh twist on event social: Ignite 2017 on Facebook Live

    on how you view your social strategies is required. Make the leap from a few sterile live tweets ...

    Jason Talbot - 14/06/2017 - 15:21

  4. Battling mediocrity in B2B marketing

    to imagine having a relationship with your business. Too many B2B brands portray themselves as sterile ...

    Yvonne Tocquigny - 21/09/2016 - 20:32

  5. CAMPAIGN OF THE MONTH: Superhero success for SCM Pharma's brand campaign

    specialise in the production of sterile products (e.g. drugs in vials, syringes and ampoules). Its new super ... manufacturing capabilities to both pharmaceutical and biotech companies, specialise in the production of sterile ...

    Anonymous (not verified) - 29/11/2011 - 10:21

  6. Whether it is the sales funnel or the customer lifecycle – loyalty is what matters

    is worth listening to, however, is the language. The sterile description of the pre-purchase stages ...

    Colin Hodgson - 25/01/2013 - 16:28

  7. How to write well

    sterile.” Common errors While you’re writing your well structured, goal-orientated piece of content, ...

    Jessica McGreal - 02/02/2015 - 17:43

  8. 5 Social Media Buzz Words to Ban in 2013

    personal connection so we invented a word that was sterile and made it six syllables. Phew, we fixed that!  ...

    Katy Keim - 19/02/2013 - 19:53

  9. HOW TO: Use customer insight to test new business ideas

    such real-life input in the sterile environment of a meeting room. Note this is not DIY research; it is important ...

    Anonymous (not verified) - 08/02/2012 - 11:59

  10. BEST PRACTICE: Colour and brands

    hygiene, sterility and attention to detail. If you wish to use white for your company, make sure ...

    a12admin a12 - 26/04/2005 - 00:00

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