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  1. Four game-changing insights driving customer acquisition in a digital world

    or stop trading were the two choices. It wasn’t a short-term solution either, and those who were digital ... to go digital: go online or stop trading were the two choices. It wasn’t a short-term solution either, ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  2. Planning for 2022: An interview with Mercè and Steven Cozens

    to demand generation. DR: Over the course of the pandemic, there’s often been a reliance on short ...

    David Rowlands - 19/11/2021 - 10:26

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    Motivational Marketing (MM for short). We believe MM is marketing’s next gen: B2B Marketing 2.0. Making ... and Peter Field recommend a 60/40 balance (50/50 for B2B) of long-term brand building and short-term sales ... intimacy (in other words, your ‘why’). Take your stack into short-term activation campaigns that engage ...

    Sue Mizera - 19/11/2021 - 09:34

  4. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    content (UGC for short) may sound like it does what it says on the tin. In a lot of ways, it does just ... for customers to leave comments or fill out a short questionnaire, you’re building a resource of UGC without ...

    John Allen - 17/11/2021 - 08:39

  5. The data and science you need to know when approaching ABM email marketing

    rational or emotional language? Include numbers or avoid them? In short, how do you create an email ... specific, business-like language,” there is a 23% difference between the short, quantified rational format ...

    David Rowlands - 16/11/2021 - 09:39

  6. Mastering ABM: Lessons learned from several masters of ABM

    – a shift from short-term tactical programmes to longer-term engagement and relationships through a close ...

    Daniela fernandes - 09/11/2021 - 11:25

  7. How to promote your B2B webinar like a pro: Expert advice from Adobe

    stresses the importance of alternating your focus in emails: Your first email should be a short ... by running multiple per month.  Short and sweet: How long to run your webinar for When it comes to running ... the webinar itself, keep it short and sweet. “People start to drop off after half an hour,” Kate confesses. ...

    David Rowlands - 01/11/2021 - 10:52

  8. We’ve come a long way, baby: How ABM has evolved over the last 18 years

    charming lack of short-term memory captured our imaginations. Nokia phones were all the rage. And Facebook ...

    Bev Burgess - 05/11/2021 - 10:30

  9. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    still needs to find the right balance and mix between short- and long-term goals. Trust can also easily ... an issue. In the race to hit short-term targets, organisations can end up compromising on audience insights, ...

    Andrew Mildren - 02/11/2021 - 15:10

  10. Taking the pulse of your brand and communications

    short-term gain. Even a B2B business with ambitions to sell in 2-3 years needs to think about brand value ...

    Mercè Cozens - 27/10/2021 - 09:57

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