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- stimulating short
or stop trading were the two choices. It wasn’t a short-term solution either, and those who were digital ... to go digital: go online or stop trading were the two choices. It wasn’t a short-term solution either, ...
Christine Bailey - 22/11/2021 - 14:15 - 1 comment
to demand generation. DR: Over the course of the pandemic, there’s often been a reliance on short ...
David Rowlands - 19/11/2021 - 10:26
Motivational Marketing (MM for short). We believe MM is marketing’s next gen: B2B Marketing 2.0. Making ... and Peter Field recommend a 60/40 balance (50/50 for B2B) of long-term brand building and short-term sales ... intimacy (in other words, your ‘why’). Take your stack into short-term activation campaigns that engage ...
Sue Mizera - 19/11/2021 - 09:34
content (UGC for short) may sound like it does what it says on the tin. In a lot of ways, it does just ... for customers to leave comments or fill out a short questionnaire, you’re building a resource of UGC without ...
John Allen - 17/11/2021 - 08:39
rational or emotional language? Include numbers or avoid them? In short, how do you create an email ... specific, business-like language,” there is a 23% difference between the short, quantified rational format ...
David Rowlands - 16/11/2021 - 09:39
– a shift from short-term tactical programmes to longer-term engagement and relationships through a close ...
Daniela fernandes - 09/11/2021 - 11:25
stresses the importance of alternating your focus in emails: Your first email should be a short ... by running multiple per month. Short and sweet: How long to run your webinar for When it comes to running ... the webinar itself, keep it short and sweet. “People start to drop off after half an hour,” Kate confesses. ...
David Rowlands - 01/11/2021 - 10:52
charming lack of short-term memory captured our imaginations. Nokia phones were all the rage. And Facebook ...
Bev Burgess - 05/11/2021 - 10:30
still needs to find the right balance and mix between short- and long-term goals. Trust can also easily ... an issue. In the race to hit short-term targets, organisations can end up compromising on audience insights, ...
Andrew Mildren - 02/11/2021 - 15:10
short-term gain. Even a B2B business with ambitions to sell in 2-3 years needs to think about brand value ...
Mercè Cozens - 27/10/2021 - 09:57