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  1. Barbara Stewart on nailing your CX in 2022

    to take stock: what do you as an organisation need to do now? What’s working? What’s not? As she argues, ...

    David Rowlands - 18/01/2022 - 08:48

  2. How and why marketing must drive sustainability

    and inclusion goals. LG: The pandemic has caused us to pause, to take stock about what values and issues really ...

    David Rowlands - 11/01/2022 - 08:47

  3. Five ways AI impacts demand generation

    them with too much irrelevant content. By providing personalised, relevant information in exchange ...

    Satish Sadasivan - 14/01/2022 - 09:00

  4. Practical magic: Cooking up a potion for success for your ABM programme

    and introduce the concept of ABM value exchange. Elise recommended drafting an email for your sales VP to send ...

    David Rowlands - 07/01/2022 - 09:03

  5. Five predictions on data changes to future-proof your 2022

    world. Unified IDs represent a personal, static, exchangeable and interoperable identifier for each user, ...

    Jon Clarke - 20/12/2021 - 12:01

  6. How CogniClick can personalise your content for ABM success

    Coming from a background in B2B sales, Helen recognises the importance of relevance and value exchange ...

    David Rowlands - 09/12/2021 - 11:58

  7. Four game-changing insights driving customer acquisition in a digital world

    content and creating download forms to capture information about who is interested in key topics. 3. Stock ... buyers are researching products and services online. It’s our job as marketers to stock the digital ... that in four ways: Using insights to create segments and personae. Using intent-based analytics. Stocking ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  8. The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

    and Twogether wanted to take stock of what the board will care about when it comes to evaluating marketing ... change. With that in mind, B2B Marketing and Twogether wanted to take stock of what the board will care ...

    Daniela fernandes - 23/11/2021 - 15:20

  9. 5 things you need to know about the future of CX

    stock of the most innovative period in marketing’s history. Adobe’s research into why some companies ... moment to take stock of the most innovative period in marketing’s history. Adobe’s research into why some ...

    David Rowlands - 04/10/2021 - 15:35

  10. News: Highspot launches the Highspot Marketplace to give customers direct access to sales expertise

    platform Highspot this week has announced the launch of the Highspot Marketplace, an exchange where ... the launch of the Highspot Marketplace, an exchange where Highspot customers can quickly and easily leverage ...

    Lucy Gillman - 01/10/2021 - 12:37

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