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Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates
the idea of B2E to life in intuitive, interactive and show-stopping ways. Multi-channel, multi-touch ...
David Rowlands - 14/06/2022 - 11:16
Leveraging emotional science to build a better brand
to stop using yesterday’s solutions for tomorrow’s marketing challenges. Anytime I can separate myself ...
Mario Natarelli - 11/05/2022 - 12:51
Think you ‘get’ brand? Think again. Here’s what you can learn from Smartsheet’s work with DeadlyScience
But it doesn’t stop there. Since the programme, DeadlyScience have closed a deal with a new partner to cover ... employees” But it doesn’t stop there. Andrew outlines a broader, ‘rapid’ change- not only do people want ...
David Rowlands - 05/05/2022 - 09:00
B2B companies need deep learning ‘therapy’ to overcome modern data challenges
ever. The challenges don’t stop there. The question around ‘what is identity’ will become even more ...
Amnon Mishor - 03/05/2022 - 15:35
What you need to know to turn B2B marketplaces into your number one marketing tool
ways of generating revenue. But it doesn’t stop there. Marketplaces generate customer data that can ...
Alexander Graf - 06/04/2022 - 12:56
16 essential quality checks for your B2B content
The final stop/go question: 16. Does the piece reflect the right messaging and meet the brief? However ... you might just manage to stop your stakeholders rewriting everything, too. You can hear more from ...
David McGuire - 25/03/2022 - 09:33
Funny is as funny does: Steve Mudd on humorising your B2B brand
to get invited to the right parties.” Bring different voices into the mix But it doesn’t stop there. ...
David Rowlands - 07/04/2022 - 14:51
How to design more accessible emails
always recommend testing during the email build as well. Testing along the way helps stop mistakes early ...
Elliot Ross - 12/04/2022 - 10:53
There are no unicorns: How to recognise, develop and recruit for the skills needed to succeed in marketing operations
about what tools do, but how they’re being used to achieve business goals.” But it doesn’t stop there. ...
David Rowlands - 10/03/2022 - 14:25
Lessons from the frontline of the IET’s strategy-led martech transformation
But it doesn’t stop there. Toni joined the IET mid-pandemic, entering phase three (design and discovery) of a £12 ...
David Rowlands - 04/03/2022 - 10:24