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  1. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    the idea of B2E to life in intuitive, interactive and show-stopping ways. Multi-channel, multi-touch ...

    David Rowlands - 14/06/2022 - 11:16

  2. Leveraging emotional science to build a better brand

    to stop using yesterday’s solutions for tomorrow’s marketing challenges. Anytime I can separate myself ...

    Mario Natarelli - 11/05/2022 - 12:51

  3. Think you ‘get’ brand? Think again. Here’s what you can learn from Smartsheet’s work with DeadlyScience

    But it doesn’t stop there. Since the programme, DeadlyScience have closed a deal with a new partner to cover ... employees” But it doesn’t stop there. Andrew outlines a broader, ‘rapid’ change- not only do people want ...

    David Rowlands - 05/05/2022 - 09:00

  4. B2B companies need deep learning ‘therapy’ to overcome modern data challenges

    ever.  The challenges don’t stop there. The question around ‘what is identity’ will become even more ...

    Amnon Mishor - 03/05/2022 - 15:35

  5. What you need to know to turn B2B marketplaces into your number one marketing tool

    ways of generating revenue. But it doesn’t stop there. Marketplaces generate customer data that can ...

    Alexander Graf - 06/04/2022 - 12:56

  6. 16 essential quality checks for your B2B content

    The final stop/go question: 16. Does the piece reflect the right messaging and meet the brief? However ... you might just manage to stop your stakeholders rewriting everything, too. You can hear more from ...

    David McGuire - 25/03/2022 - 09:33

  7. Funny is as funny does: Steve Mudd on humorising your B2B brand

    to get invited to the right parties.” Bring different voices into the mix But it doesn’t stop there. ...

    David Rowlands - 07/04/2022 - 14:51

  8. How to design more accessible emails

    always recommend testing during the email build as well. Testing along the way helps stop mistakes early ...

    Elliot Ross - 12/04/2022 - 10:53

  9. There are no unicorns: How to recognise, develop and recruit for the skills needed to succeed in marketing operations

    about what tools do, but how they’re being used to achieve business goals.” But it doesn’t stop there. ...

    David Rowlands - 10/03/2022 - 14:25

  10. Lessons from the frontline of the IET’s strategy-led martech transformation

    But it doesn’t stop there. Toni joined the IET mid-pandemic, entering phase three (design and discovery) of a £12 ...

    David Rowlands - 04/03/2022 - 10:24


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