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1. Reaching today’s tech buyer: Why the tech buying demographic has changed, and how B2B marketers can reach them

   that’s stopped you in your social media scroll most recently and I bet the majority is people-focused ...

   Jack Mann - 01/06/2021 - 14:51

2. News: Demandbase announces acquisition of InsideView and DemandMatrix and launches Demandbase Data Cloud and Sales Intelligence Cloud

   With these acquisitions, Demandbase now offers a complete “one-stop-shop” for quality data across the five key components ... a complete “one-stop-shop” for quality data across the five key components required for B2B go-to-market ...

   Kavita Singh - 05/05/2021 - 16:00

3. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

   to be behaviour-led." It doesn’t stop at getting people through the front door, however. For Bonnie, talent should ...

   Lucy Gillman - 01/10/2021 - 09:45

4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

   can stop for a coffee and feel confident, you’re not dressed like a clown”); their high design ... and in counterpoint with each other. Finally, stop relying on tech alone for a human experience! As the buying ...

   Sue Mizera - 19/11/2021 - 09:34

5. 7 copywriting tips I won’t be sharing at B2B Ignite 2021

   double spaces after a full stop. Whatever it is, use the “Find” function after you’ve finished your first ... content to the same kind of interrogation, it’ll stop you including empty statements that undermine your ... begin. Often, B2B content talks about a subject, and then just stops. More often still, it leaps ...

   David McGuire - 25/06/2021 - 14:58

6. The death of third-party cookies

   there was a privacy collective clash action against Salesforce and Oracle. By September, Oracle Data clouds stopped ...

   Kavita Singh - 23/06/2021 - 12:08

7. Repeat success in your B2B marketing with the power of revenue attribution

   success once you’ve identified it, and stop wasting money on the content and campaigns that don’t work? ... This is where you want to take a close, hard look at B2B attribution, and stop relying on tools made for B2C ... and stop wasting money on the content and campaigns that don’t work? This is where you want to take ...

   Steffen Hedebrandt - 28/04/2021 - 10:39

8. Here are 3 reasons brand building will be essential in 2021

   everyone is in the same boat, they’ve stopped being engaged. They’ve stopped going to events. You can’t get ... audience. They’re all scrambling around, everyone is in the same boat, they’ve stopped being engaged. ... They’ve stopped going to events. You can’t get a hold of them and everyone is in a panic. So there goes ...

   Kavita Singh - 17/03/2021 - 10:49

9. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

   and in counterpoint with each other. Finally, stop relying on tech alone for a human experience! As the buying ...

   Sue Mizera - 13/10/2021 - 09:49

10. The difference between inclusion and diversity with Accenture’s Joseph Taiano

    it wrong stop us from doing anything. Our employees, our clients and customers are demanding it in both B2C ...

    Kavita Singh - 26/07/2021 - 14:45

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