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1. Why branding and martech should become BFFs!

   customer journeys, and keep upping-the-ante for more “natural” customer experiences. Finally, stop relying ...

   Sue Mizera - 13/07/2021 - 13:03

2. How the pandemic has underlined the importance of brand purpose

   stopped using a brand due to their response to COVID-19, rising to 28% of those aged 16-24. For B2B ... found that one in five UK consumers has stopped using a brand due to their response to COVID-19, rising to ...

   Annabel Rake - 04/01/2021 - 14:37

3. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

   non-Propolis members It’s time for brands to stop sitting on the fence by Stefan Doering, brand strategy lead, ... session available to:Propolis members & non-Propolis members It’s time for brands to stop sitting ...

   Kavita Singh - 09/07/2021 - 16:53

4. Here are some top tips for being more productive during your work week

   used to normalise burnout culture, but it’s time to stop glamourising overworking. Propolis: Teams ...

   Kavita Singh - 25/05/2021 - 10:40

5. Awards case study: Ogilvy's work with Rolls-Royce on the IntelligentEngine wins gold for 'Best use of creative'

   a lot of material from tech brands. So how could we stop them in their tracks and stand out to them? ... of innovation within the IntelligentEngine vision; electrification, robotics, digitisation, non-stop services, ... and materials science. By designing a series of each model in stop-motion ‘frames’ and arranging them ...

   David Rowlands - 26/11/2020 - 16:27

6. News: Brands struggle to respond to Black Lives Matter and Covid-19 with empathy

   now are: Covid-19, Black Lives Matter and mental health.  The two most common barriers stopping brands ... health. The two most common barriers stopping brands from responding faster and more effectively to change ...

   Kavita Singh - 18/08/2020 - 11:52

7. 5 marketers share 5 tips to sales and marketing alignment

   tips. Kathy Seegebrecht, CMO, UL Ultimately we need to stop viewing marketing and sales separately, ... we need to stop viewing marketing and sales separately, recognising their interdependency ...

   Kavita Singh - 17/12/2020 - 14:21

8. Just what is a fronted adverbial – and what can it do for your B2B copy?

   I’ll stop pointing them out now), I worked under the magnificent John Knowles – a canny veteran ... copywriting, that’s something I’ve never stopped learning. How many fronted adverbials did you spot ...

   David McGuire - 23/02/2021 - 10:41

9. 12 things to STOP in ABM

   you need to stop doing to ensure a successful campaign – from planning and implementation, right ... of 12 things to STOP in ABM. This tip sheet highlights the pitfalls of ABM and identifies the things you ... need to stop doing to ensure a successful campaign – from planning and implementation, right through ...

   minesh.mistry_354001 - 07/01/2020 - 12:07

10. David McGuire, B2B Marketing: On-demand session

    Who’s stopping you? Why most B2B marketers don’t like their own content If you face a fight ...

    Jason Taylor - 30/06/2020 - 17:12

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